Publisher: Elsevier Inc
About the periodical:No description available of Industrial Marketing Management...
The following articles are from "Industrial Marketing Management":
Bennett, Rebekah, Härtel, Charmine E.J. and McColl-Kennedy, Janet R. (2004): Experience as a Moderator of Involvement and Satisfaction on Brand Loyalty in a Business-to-Business Setting. In Industrial Marketing Management, 34 (1) pp. 97-107
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