Weiyin Hong received her PhD in Information Systems and Management from the Hong Kong University of Science and Technology in Dec. 2001. Her research interest includes human-computer interaction, with a focus on website design, and user and organizational adoption of emerging technologies.
Hong, Weiyin, Thong, James Y. L. and Tam, Kar-Yan (2004): Designing product listing pages on e-commerce websites: an examination of presentation mode and information format. In International Journal of Human-Computer Studies, 61 (4) pp. 481-503503
Thong, James Y. L., Hong, Weiyin and Tam, Kar-Yan (2002): Understanding user acceptance of digital libraries: what are the roles of interface characteristics, organizational context, and individual differences?. In International Journal of Human-Computer Studies, 57 (3) pp. 215-242242
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