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Tom Cocklin

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Publications by Tom Cocklin (bibliography)

1991

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Mrazek, Deborah, Cocklin, Tom, Schumacher, Robert, Virzi, Robert A. and Chalupnik, Kay (1991): Now that You Have a Usability Lab, How Do You Make It Effective?. In: Proceedings of the Human Factors Society 35th Annual Meeting 1991. pp. 666-667.

“Our presentation two years ago discussed how to design a Usability Lab. Now that you've done that, it's time to talk about how to use a Lab Effectively. Our hope is that this session will let you walk away with new ideas, practical tips, things to avoid and a better understanding of how to get the most out of the investment you have made in building a Usability Lab. Our panel is made up of five people who currently mange Usability Labs. Discussion topics range from objective setting and data collection methods to how well the usability lab is received by development teams. Each panel member will focus on one of these aspects. Our intent is to combine formal presentations with audience discussion. In order to do this, we ask that you be prepared to help list specific areas of interest at the beginning of the session so that presenters can address these issues. Any topics not covered during the formal presentations will be used as the discussion topics for the end of the session.”

1989

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Cocklin, Tom (1989): Using Content Analysis as an Interface Design Tool. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. pp. 1238-1242.

“As a precursor to functional analysis, a content analysis was done to guide improvements for the interface design of a printed circuit board design system. Content analysis, as a design tool, requires users to judge the usefulness of task information and then prioritize it based on one or more specified attributes. For this application, content analysis was completed using 11 judges experienced in printed circuit board layout. All judges were asked to work within the context of a particular printed circuit board example. Two attributes, task relevance and order, were considered by judges as they sorted tasks. An inter-rater reliability check was performed and one judge was eliminated from further analysis. From the remaining pool of 10 judges, 32 tasks central to the activity of board layout were discovered. A model was built using cluster analysis and MDS algorithms which was based on relevant tasks, task order and task concurrence. The model was then compared to the current menu structure of a mature design layout interface and recommendations for interface modifications were made. Notes on using content analysis to do interface design and evaluation as well as recommendations for further use are discussed.”

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