Upcoming Courses

go to course
Emotional Design: How to make products people will love
Starts TODAY LAST CALL!
go to course
UI Design Patterns for Successful Software
87% booked. Starts in 8 days
 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

 
 
The Social Design of Technical Systems: Building technologies for communities. 2nd Edition
by Brian Whitworth and Adnan Ahmad
start reading
 
 
 
 
Gamification at Work: Designing Engaging Business Software
by Janaki Mythily Kumar and Mario Herger
start reading
 
 
 
 
The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad
start reading
 
 
 
 
The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam
start reading
 
 

Szu-Yuan Sun

 

Publications by Szu-Yuan Sun (bibliography)

 what's this?
2009
 
Edit | Del

Chiu, Chao-Min, Lin, Hua-Yang, Sun, Szu-Yuan and Hsu, Meng-Hsiang (2009): Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory. In Behaviour and Information Technology, 28 (4) pp. 347-360. Available online

As with any other information system (IS), the success of online shopping depends largely on customer satisfaction and other factors that will eventually increase customers' loyalty intentions. This article integrates two major variables of technology acceptance model (TAM), trust, and fairness to construct a model for investigating the motivations behind customers' loyalty intentions towards online shopping. The hypothesised model is validated empirically using data collected from 311 customers of an online shopping store. The results indicated that distributive, procedural and interactional fairness were strong predictors of trust, which in turn influenced satisfaction. Distributive fairness and interactional fairness exhibited significant positive effects on satisfaction. Perceived usefulness and satisfaction influenced loyalty intention towards online shopping. Perceived ease of use acts indirectly on loyalty intention through the mediating effect of perceived usefulness. Implications for theory and practice and future research directions are discussed.

© All rights reserved Chiu et al. and/or Taylor and Francis

2005
 
Edit | Del

Sun, Szu-Yuan, Su, Chao-Fan and Ju, Teresa L. (2005): A study of consumer value-added services in mobile commerce: focusing on domestic cellular phone companies in Taiwan, China. In: Li, Qi and Liang, Ting-Peng (eds.) Proceedings of the 7th International Conference on Electronic Commerce - ICEC 2005 August 15-17, 2005, Xian, China. pp. 597-606. Available online

2002
 
Edit | Del

Sun, Szu-Yuan, Lin, Tung-Ching and Sun, Pei-Cheng (2002): The Factors Influencing Information Systems Outsourcing Partnership - A Study Integrating Case Study and Survey Research Methods. In: HICSS 2002 2002. p. 235. Available online

 
Add publication
Show list on your website
 
 

Join our community and advance:

Your
Skills

Your
Network

Your
Career

 
Join our community!
 
 
 

Page Information

Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/szu-yuan_sun.html