Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

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Szu-Yuan Sun

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Publications by Szu-Yuan Sun (bibliography)

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2009
 
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Chiu, Chao-Min, Lin, Hua-Yang, Sun, Szu-Yuan and Hsu, Meng-Hsiang (2009): Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory. In Behaviour and Information Technology, 28 (4) pp. 347-360.

As with any other information system (IS), the success of online shopping depends largely on customer satisfaction and other factors that will eventually increase customers' loyalty intentions. This article integrates two major variables of technology acceptance model (TAM), trust, and fairness to construct a model for investigating the motivations behind customers' loyalty intentions towards online shopping. The hypothesised model is validated empirically using data collected from 311 customers of an online shopping store. The results indicated that distributive, procedural and interactional fairness were strong predictors of trust, which in turn influenced satisfaction. Distributive fairness and interactional fairness exhibited significant positive effects on satisfaction. Perceived usefulness and satisfaction influenced loyalty intention towards online shopping. Perceived ease of use acts indirectly on loyalty intention through the mediating effect of perceived usefulness. Implications for theory and practice and future research directions are discussed.

© All rights reserved Chiu et al. and/or Taylor and Francis

2005
 
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Sun, Szu-Yuan, Su, Chao-Fan and Ju, Teresa L. (2005): A study of consumer value-added services in mobile commerce: focusing on domestic cellular phone companies in Taiwan, China. In: Li, Qi and Liang, Ting-Peng (eds.) Proceedings of the 7th International Conference on Electronic Commerce - ICEC 2005 August 15-17, 2005, Xian, China. pp. 597-606.

2002
 
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Sun, Szu-Yuan, Lin, Tung-Ching and Sun, Pei-Cheng (2002): The Factors Influencing Information Systems Outsourcing Partnership - A Study Integrating Case Study and Survey Research Methods. In: HICSS 2002 2002. p. 235.

 
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Changes to this page (author)

18 Nov 2010: Modified
13 Jun 2009: Modified
30 May 2009: Added

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Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/szu-yuan_sun.html
Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

-- Don Norman

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!