Susan M. Dray

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Has also published under the name of:
"S. Dray" and "Susan Dray"


Personal Homepage:
http://www.dray.com
Current place of employment:
Dray & Associates, Inc.

Since 1979, Dr. Susan M. Dray has worked in the field of human factors to increase the quality and intuitiveness of user interface designs for users around the world. She has worked as both an internal and external consultant, and combines expertise in interface evaluation, usability evaluation, and contextual and ethnographic research with a cross-cultural and organizational perspective.

As President of Dray & Associates, Inc., she consults internationally on interface design and usability. She has evaluated and helped redesign user interfaces for all types of websites, desktop and Web applications, as well as both hardware and software consumer products and technical equipment. She specializes in international user studies, and has conducted user research in 20 countries.

A pioneer in Human-Computer Interaction, she was Director of Human Factors at IDS [now American Express Financial Advisors], where, in 1988, she developed one of the first corporate usability labs outside the computer industry. Previously, at Honeywell, she was involved in evaluating usability of consumer product hardware and software, as well as military technologies.

Dr. Dray is a leader in the Human Factors profession nationally and internationally. She has given over 100 talks at conferences and symposia in the U.S., Europe, and Australia, including the invited the Keynote address at the 2nd South African Conference on Human-Computer Interaction, in Pretoria, South Africa in September, 2001, the annual conference of the South African Institute of Computer Scientists and Information Technologists (SAICSIT) in 2002, and the Asia-Pacific Conference on Computer-Human Interaction (AP-CHI) in 2004. In addition, she has published numerous papers and book chapters. She was elected a Fellow of the Human Factors and Ergonomics Society and has chaired both the Organizational Design and Management Technical Group and the Computer Systems Technical Group of this same organization, as well as the Computers and Communications Scientific and Technical Committee of the International Ergonomics Association. Dr. Dray has been the North American editor of the prestigious international journal Behaviour and Information Technology, and the editor of the Business column of the Association for Computing Machinery's magazine interactions.

Dr. Dray received her doctorate in Psychology from UCLA (1980) and is a Board Certified Human Factors Professional

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Publications by Susan M. Dray (bibliography)

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» 2009 «

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Sambasivan, Nithya, Ho, Melissa, Kam, Matthew, Kodagoda, Neesha, Dray, Susan M., Thomas, John C., Light, Ann and Toyama, Kentaro (2009): Human-centered computing in international development. In: Proceedings of ACM CHI 2009 Conference on Human Factors in Computing Systems 2009. pp. 4745-4750. Available online

This workshop continues the dialog on exploring the challenges in applying, extending, and inventing appropriate methods and contributions of Humancentered Computing (HCC) to International economic and community development, borne out of tremendously successful HCI4D workshops at CHI 2007 and 2008. The workshop aims at 1) providing a platform to discuss interaction design practices that allow for meaningful embedding of interactive systems in the cultural, infrastructural, and political settings where they will be used 2) addressing interaction design issues in developing regions, as well as areas in the developed world marginalized by poverty or other barriers. We hope to continue to extend the boundaries of the field of Human-centered Computing (HCC) by spurring on more discussion on how existing methods and practices can be adapted/ modified, and how new practices be developed, to combat.

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» 2008 «

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Thomas, John, Dearden, Andy, Dray, Susan M., Light, Ann, Best, Michael, Arkin, Nuray, Maunder, Andrew, Kam, Mathew, Chetty, Marshini, Sambasivan, Nithya, Buckhalter, Celeste and Krishnan, Gaurishankar (2008): HCI for community and international development. In: Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems April 5-10, 2008. pp. 3909-3912. Available online

This workshop explores the challenges in applying, extending and inventing appropriate methods and contributions of Human Computer Interaction (HCI) to International economic and community Development. We address interaction design for parts of the world that are often marginalized by the Global North as well as people in the Global North who are themselves similarly marginalized by poverty or other barriers. We hope to extend the boundaries of the field of Human Computer Interaction by spurring a discussion on how existing methods and practices can be adapted and modified, and how new practices can be developed, to deal with the unique challenges posed by these contexts.

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» 2007 «

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Dray, Susan M. and Siegel, David A. (2007): Dealing with the Challenges of Interpreting International User Research. In: Stephanidis, Constantine (ed.) UAHCI 2007 - 4th International Conference on Universal Access in Human-Computer Interaction - Part 1 July 22-27, 2007, Beijing, China. pp. 75-81. Available online

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Aykin, Nuray M., chavan, apala lahiri, Dray, Susan M. and Prabhu, Girish V. (2007): Panel Discussion: Global Innovative Design for Social Change. In: Aykin, Nuray M. (ed.) UI-HCII 2007 - Second International Conference on Usability and Internationalization - Part I July 22-27, 2007, Beijing, China. pp. 3-9. Available online

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Siegel, David A. and Dray, Susan M. (2007): Contextual User Research for International Software Design. In: Aykin, Nuray M. (ed.) UI-HCII 2007 - Second International Conference on Usability and Internationalization - Part II July 22-27, 2007, Beijing, China. pp. 266-273. Available online

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Best, Mike, Dearden, Andrew M., Dray, Susan M., Light, Ann, Thomas, John C., Buckhalter, Celeste, Greenblatt, Dan, Krishnan, Shanks and Sambasivan, Nithya (2007): Sharing Perspectives on Community-Centered Design and International Development. In: Baranauskas, Maria Cecília Calani, Palanque, Philippe A., Abascal, Julio and Barbosa, Simone Diniz Junqueira (eds.) DEGAS 2007 - Proceedings of the 1st International Workshop on Design and Evaluation of e-Government Applications and Services September 11th, 2007, Rio de Janeiro, Brazil. pp. 696-697. Available online

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Dearden, Andrew M., Dunckley, Lynne, Best, Mike, Dray, Susan M., Light, Ann and Thomas, John C. (2007): Socially Responsible Design in the Context of International Development. In: Baranauskas, Maria Cecília Calani, Palanque, Philippe A., Abascal, Julio and Barbosa, Simone Diniz Junqueira (eds.) DEGAS 2007 - Proceedings of the 1st International Workshop on Design and Evaluation of e-Government Applications and Services September 11th, 2007, Rio de Janeiro, Brazil. pp. 694-695. Available online

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Dray, Susan M. and Siegel, David A. (2007): Understanding Users In Context: An In-Depth Introduction to Fieldwork for User Centered Design. In: Baranauskas, Maria Cecília Calani, Palanque, Philippe A., Abascal, Julio and Barbosa, Simone Diniz Junqueira (eds.) DEGAS 2007 - Proceedings of the 1st International Workshop on Design and Evaluation of e-Government Applications and Services September 11th, 2007, Rio de Janeiro, Brazil. pp. 712-713. Available online

» 2006 «

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Siegel, David A., Reid, Bill and Dray, Susan M. (2006): IT security: protecting organizations in spite of themselves. In Interactions, 13 (3) pp. 20-27

» 2005 «

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Siegel, David A. and Dray, Susan M. (2005): Avoiding the next schism: ethnography and usability. In Interactions, 12 (2) pp. 58-61

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Dray, Susan M., Karat, Clare-Marie, Rosenberg, Daniel, Siegel, David A. and Wixon, Dennis (2005): Is ROI an effective approach for persuading decision-makers of the value of user-centered design?. In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems 2005. pp. 1168-1169. Available online

This panel examines the utility and effectiveness of various ways of making the business case for user-centered design (UCD). Most of the discussion in our field has assumed that measuring and demonstrating ROI for usability is the key to this effort. However, experience shows that the most brilliant ROI analysis may not win the day in the real world of business. Our panelists range from people who claim that ROI is an important persuasive tool as long as the communication about ROI is happening within a healthy business relationship, to people who claim that a focus on ROI can actually be destructive. We also explore the idea that there are important business contexts where ROI simply does not fit. Through the presentations by the panelists and through discussion of a business case scenario, we explore some alternatives to ROI in making the business case for user-centered design.

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» 2004 «

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Dray, Susan M. and Siegel, David A. (2004): Remote possibilities?: international usability testing at a distance. In Interactions, 11 (2) pp. 10-17

» 2003 «

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Siegel, David A. and Dray, Susan M. (2003): Living on the edges: user-centered design and the dynamics of specialization in organizations. In Interactions, 10 (5) pp. 18-27

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Dray, Susan M. (2003): Usable for the World: A Practical Guide to International User Studies. In: Evers, Vanessa, Röse, Kerstin, Honold, Pia, Coronado, José and Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 291-292.

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Dray, Susan M. and Siegel, David A. (2003): Addressing the Digital Divide through User-Centered Design. In: Evers, Vanessa, Röse, Kerstin, Honold, Pia, Coronado, José and Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 177-188.

» 2002 «

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Dray, Susan M., Siegel, David A., Feldman, E. and Potenza, M. (2002): Why do version 1.0 and not release it?: Conducting field trials of the tablet PC. In Interactions, 9 (2) pp. 11-16

» 2001 «

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Dray, Susan M. and Siegel, David A. (2001): The past recaptured: in search of lost paradigms. In Behaviour and Information Technology, 20 (5) pp. 315-321

In the mid 1980s, a cluster of HF professionals described a new paradigm in which technology would be designed for a better fit not just with individual users but also with organizational systems and dynamics. The term 'Macroergonomics' took hold to describe this broadening of perspective. This concept was a manifestation of the holistic design philosophy and values of the user-centred design (UCD) paradigm, but tended to place more emphasis on how technology fit into organizational systems than on either design or on individual use of technology. While the benefits in the quality of work life that were expected to result from paying more attention to how organizations managed technology and technological change were many, the track record has been disappointing. The promotion of a focus on the organizational context of technology did not lead directly to practical application or make companies more humane for either their workers or for external customers. Today, however, with the maturation and broadening application of user-centred design approaches, the time is ripe to apply them to the design of information systems within companies as vigorously as they are being applied to products and systems intended for consumers.

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Frohlich, David M., Dray, Susan M. and Silverman, Amy (2001): Breaking Up is Hard to Do: Family Perspectives on the Future of the Home PC. In International Journal of Human-Computer Studies, 54 (5) pp. 701-724

Industry analysts currently disagree about the future of domestic computing. Some predict increasing sales of home PCs while others predict the break-up of the PC into a variety of information appliances. In this paper, we report a study of home PC use which illuminates this issue from the perspective of existing PC-owning families. Eleven PC-owning families from the Boston area were interviewed at home about their current PC use, their attitudes to computers and the location of technology in their homes. We found that the general-purpose nature of the home PC offers something for everybody in the household, and quickly becomes an established part of family life. Indeed, it was so popular in the households we visited that it had resulted in widespread competition for PC time, and had caused parents to worry about how best to control PC and internet access and influence. These behaviours and concerns led adults and children to express quite different preferences for relocating their computing experience around the house. However in both cases the needs were for better access to multifunctional extensions of the main PC. The implications of these findings for home PC and appliance evolution are discussed.

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Day, Donald and Dray, Susan M. (2001): Business: Learning the ropes of conference and meeting organization. In Interactions, 8 (3) pp. 43-45

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Dray, Susan M. (2001): Business: "where do I start?". In Interactions, 8 (5) pp. 25-28

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Dray, Susan M. (2001): Business: going global with the product design process: does it make sense?. In Interactions, 8 (6) pp. 21-26

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Muller, Michael J., Christiansen, Ellen, Nardi, Bonnie A. and Dray, Susan M. (2001): Spiritual life and information technology. In Communications of the ACM, 44 (3) pp. 82-83

» 2000 «

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Dray, Susan M. (2000): Business: thoughts from 35,000 feet: the evolving real-world context of user centered design. In Interactions, 7 (3) pp. 21-26

» 1999 «

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Dray, Susan M. and Siegel, David A. (1999): Business: penny-wise, pound-wise: making smart trade-offs in planning usability studies. In Interactions, 6 (3) pp. 25-30

» 1998 «

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Dray, Susan M. and Siegel, David A. (1998): Business: User-Centered Design and the "Vision Thing". In Interactions, 5 (2) pp. 16-20

» 1997 «

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Millen, David R. and Dray, Susan M. (1997): Job Transformation in the Age of the Net. In Interactions, 4 (2) pp. 13-18

» 1996 «

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Dray, Susan M. (1996): Designing for the Rest of the World: A Consultant's Observation. In Interactions, 3 (2) pp. 15-18

» 1995 «

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Dray, Susan M. (1995): The Importance of Designing Usable Systems. In Interactions, 2 (1) pp. 17-20

The author addresses factors that an organization may consider in grappling with understanding the importance of the user interface in the context of its system activities.

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Dray, Susan M. (1995): Global Goes GUI: A Case Study of the Introduction of User-Centered Design. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. pp. 844-848.

Major changes in the design process are required for Information Systems departments to make the shift from a traditional development life cycle to the user-centered methods required for the development of Client/Server systems. This type of change can be very difficult to accomplish. "Global Enterprises," a large commodities company, headquartered in the US, is in the early phases of this shift. Their strategy has been to form a cross-functional User Interface team. The efforts underway at Global are presented to illustrate many of the typical technical and organizational issues companies face early in the process of introducing new design methods. The paper concludes by summarizing on key lessons learned.

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» 1993 «

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Dayton, Tom, Barr, Bob, Burke, Pamela A., Cohill, Andrew M., Day, Mary Carol, Dray, Susan M., Ehrlich, Kate, Fitzsimmons, Lynne Axel, Henneman, Richard L., Hornstein, Susan B., Karat, John and Kliger, Jill (1993): Skills Needed by User-Centered Design Practitioners in Real Software Development Environments: Report on the CHI'92 Workshop. In ACM SIGCHI Bulletin, 25 (3) pp. 16-31

User-centered design (UCD) of human-computer interfaces-including task flow and documentation-is gaining acceptance in software development organizations. But managers who want their organizations to start using UCD often do not know what characteristics to look for, in candidates for hiring or retraining to fill UCD roles; this article can help. It has the recommendations from participants in a CHI '92 conference workshop on this topic. The 16 workshop participants were UCD practitioners and managers from companies and a few universities across the United States, Canada, and Sweden. This article first describes some typical roles of UCD practitioners in software development organizations. There follows a list of attributes that UCD practitioners should have. Some attributes should be had by all practitioners, regardless of their subspecialties. The most important of those universal attributes are of three types: knowledge that can be acquired formally (e.g., of the human-computer interaction literature, cognitive processes, experimental design, rapid prototyping), skill that can be gotten from experience (e.g., estimating resources needed to do a job, commitment to users, understanding of the software development process, negotiating ability, enjoyment of working on teams, ability to really listen), and attributes that are harder to acquire (e.g., tenacity, flexibility). Every practitioner needs other characteristics as well, but their importances differ by the practitioners' subspecialties (e.g., a design team leader needs team management skills).

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McCrobie, Daniel, Robertson, Michelle, Dray, Susan M., Hedge, Alan, O'Neill, Michael J. and Cornell, Paul (1993): The Big Picture in Office Design. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 474-478.

This panel was assembled to discuss some of the new problems that are faced by Ergonomists as they attempt to optimize the design of offices. The notion of what is optimum for an office is changing. No longer can we consider productivity as the main goal for ergonomic change. A multi-disciplinary approach is advocated for successful innervention. Both Environmental and Organizational issues are important in this interdisciplinary approach.

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Dray, Susan M., Dayton, Tom, Mrazek, Deb, Muckler, Frederick A. and Rafield, Mike (1993): Making Human Factors Usable. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 863-866.

Over the years, Human Factors as a discipline has matured, and evolved. This panel brings together a variety of participants who represent various aspects of the Human Factors community. It is the position of the participants that boundaries still exist between Human Factors professionals and the "users" they profess to assist. These boundaries take a variety of forms, including organizational, philosophical, and linguistic (i.e., the jargon of the Human Factors profession, and the jargon of their "users"). We believe that bridges must be built to span these boundaries, bringing together the Human Factors community and their customers -- in effect, making Human Factors usable.

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» 1992 «

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Eoyang, Glenda H. and Dray, Susan M. (1992): "It's Not Supposed to Work that Way!": Applying Chaos Science to Work in Organizations. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 848-850.

Complex organizations require new and complex problem solving processes. Chaos science offers a new way of addressing complex organizational issues. This paper gives a 6-step method for managing complexity in organizations, based on the principles of Chaos science.

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Dray, Susan M. and George, Debra S. (1992): Looking Back for the Future: Learnings about User-Centered Design. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 872-874.

This paper describes the results of focus groups done with I/S professionals and business users to identify "best practices" for design of distributed systems. Many of these are "obvious" to a Human Factors professional, but the value of this effort was to help others to identify them from their own experience.

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Albin, Thomas, Dray, Susan M., Larson, Nancy, Nagamachi, Mitsuo and Neese, Regina (1992): Scenes from the Front Line: Implementing Ergonomics in Organizations. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. p. 875.

The purpose of this panel is to discuss "real world" ergonomic interventions and applications which have been successful within organizations.

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» 1990 «

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Nielsen, Jakob, Dray, Susan M., Foley, James D., Walsh, Paul and Wright, Peter C. (1990): Usability Engineering on a Budget. In: Diaper, Dan, Gilmore, David J., Cockton, Gilbert and Shackel, Brian (eds.) INTERACT 90 - 3rd IFIP International Conference on Human-Computer Interaction August 27-31, 1990, Cambridge, UK. pp. 1067-1070.

This panel will discuss how to get the "most bang for the buck" in usability engineering. What should one do when the budget is restricted and it is impossible to do everything by the book? How can one introduce usability methods in companies that currently have no systematic usability efforts?

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» 1989 «

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Dray, Susan M., Davis-Coury, Lane, Hedge, Alan, Imada, Andrew, McGee, Jeninne, Robertson, Michelle and Wilson, John (1989): Recycling "Ergonomic" Tools for "Macroergonomic" Use. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. p. 830.

The field of macroergonomics has received ever-increasing interest in both of the field of Human Factors, since it was first identified as a "field" some 5 years ago and named. Often colleagues (from Human Factors and from outside the field) ask "But what do you actually do?" along with "But is that Human Factors?" This panel will discuss some of the tools which macroergonomists actually use, and show how they are, in many cases, common to the profession but used in a more holistic fashion. We hope this will lead to a better understanding of alternative uses for common tools and will encourage creative approaches to expansion and enhancements.

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» 1988 «

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Dray, Susan M. (1988): Critical Linkages: Top Management's Role in Making Technology Work. In: Proceedings of the Human Factors Society 32nd Annual Meeting 1988. pp. 751-754.

It is clear that it is critical to have technical systems which are "linked to business strategy", but exactly how to do this remains largely undocumented. This paper presents a case study of how the Senior Management Technology Steering Committee at IDS Financial Services has begun to forge this link.

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Dray, Susan M., Hopelain, David, Imada, Andrew, Kling, Rob, Mallott, Betty, Robertson, Michelle and Taylor, James (1988): Putting It in Perspective: Different Disciplines' Approaches to Managing Technologically-Stimulated Change. In: Proceedings of the Human Factors Society 32nd Annual Meeting 1988. p. 765.

Sociotechnical systems (STS), Macroergonomics, Behavioral Science, Participatory Ergonomics, Computer Science, Organizational Development (OD), Sociotechnical systems (STS). These are several of the disciplines which are participating in today's business and information systems environment to manage the organizational changes that the design and implementation of new technology brings with it. Five years ago, the major issue was "How do we get managers to be aware that technology brings with it organizational changes which need to be proactively planned for and managed?" But today, as more and more managers are aware of this, the major issue has shifted to "How do we actually plan and manage these changes?" The purpose of this panel is to discuss how different disciplines answer this question. The panelists each represent a different approach and will discuss briefly the philosophical roots of their discipline, and then discuss more fully the typical approaches and tools which they would use to help managers address these issues. We will then discuss differences and similarities, drawing from the audience's experiences where possible, in an attempt to understand ways we can learn from each other.

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» 1987 «

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Dray, Susan M. (1987): Getting the Baby into the Bathwater: Putting Organizational Planning into the Systems Design Process. In: Bullinger, Hans-Jorg and Shackel, Brian (eds.) INTERACT 87 - 2nd IFIP International Conference on Human-Computer Interaction September 1-4, 1987, Stuttgart, Germany. pp. 793-797.

It is a truism that "people problems" are the major determinants of system success or failure. However, planning for the human and organizational changes which accompany technical change is still more the exception than the rule in many places. We have been working to change that at Honeywell since 1984, when we were first commissioned by our CEO to look at the impact of technology on the Corporation's culture. Since that time, we have been deeply involved designing a way to modify the traditional systems development process in order to incorporate proactive planning for human and organizational impacts of new information technology. The result is a methodology called DELTA (for Delivering Education to Leverage Technology Application). This paper discusses the way in which we designed this new methodology and will describe it, giving examples of its use from the consulting we have done. DELTA is based on the assumption that to be fully successful, technology implementation requires input from three perspectives: Business, Technical and Organizational. A major benefit has been the increased cooperation between professional communities which previously were unaccustomed to working together. By taking a systemic approach to technical system development, we feel that it is far more likely that human and organizational issues will be addressed proactively.

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Hoffman, Mark S., Bachert, Robert F., Alluisi, Earl A., Dray, Susan M., Gallaway, Glen R., Gatchell, Susanne M. and Hendrick, Hal W. (1987): Achievement of Organizational Effectiveness: Success Cases and Challenges for the Future of Human Factors. In: Proceedings of the Human Factors Society 31st Annual Meeting 1987. pp. 1234-1235.

The purpose of this panel session was to expose participants to the many different evolving roles of human factors engineering in today's industries. Discussants were senior human factors professionals representing computer, government, military, automotive, and commercial industries. Successes and challenges for the human factors profession were identified in each type of industry. Panel discussions focused around the functional roles of human factors within organizations and identifying critical skills necessary for the human factors practitioners to be successful. A synopsis of the views presented during the panel discussions is presented below.

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Publication statistics

Publication period:1987-2009
Publication count:41
Number of co-authors:81



Productive colleagues

Susan M. Dray's 3 most productive colleagues in number of publications:

Jakob Nielsen:83
Michael J. Muller:63
Rob Kling:52


Collaboration count

Number of publications with 3 favourite co-authors:

David A. Siegel:13
Ann Light:4
John C. Thomas:3

 

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Mar 21

Software design is the act of determining the user's experience with a piece of software. It has nothing to do with how the code works inside, or how big or small the code is. The designer's task is to specify completely and unambiguously the user's whole experience.

-- David Liddle, From Bringing Design to Software, edited by Terry Winograd, 1996

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