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ReferencesNavigation arrowAuthorsNavigation arrowShari Pucci
Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

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Shari Pucci

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Publications by Shari Pucci (bibliography)

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1994
 
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Kalsher, Michael J., Wogalter, Michael S., Pucci, Shari and Racicot, Bernadette M. (1994): Enchancing the Perceived Readability of Pharmaceutical Container Labels and Warnings: The Use of Alternative Designs and Pictorials. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 384-388.

“The appropriate use of pharmaceuticals, as well as their hazards, are not commonly known to most people. In fact, the only information available to consumers is usually the material found on the product label. Unfortunately, for some consumers this method of communicating instructions and risks may be ineffective, and potentially dangerous. People may have difficulty with the labels because the print on the label is too small for them to read. Two alternative (tag and fold-out) designs were developed to increase the available surface area for information printed on a fictitious prescription drug label. The alternative label designs were compared to a standard control label. The presence versus the absence of pictorials visually depicting several instructions and warnings was also examined. Participants rated the labels on ease of reading the labels, likelihood of noticing the warnings, likelihood of reading the warnings, preference for each of the labels, and likelihood that they would recommend each label for use by a friend or family member. The results showed that participants (n = 84) preferred the alternative label designs, especially the tag labels, and those with illustrative pictorials. Implications of these results and recommendations for future research in this area are discussed.”

© All rights reserved Kalsher et al. and/or Human Factors Society

 
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Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!

 
 
 
 
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