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Sarah Bloomer

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Sarah Bloomer

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Current place of employment:
Sarah Bloomer & Co

Sarah Bloomer has 20 years experience leading multi-disciplinary teams through a user centered design process. She led the development of The Hiser Element Toolkit.

A skilled design facilitator, Sarah can help you design your customer research and translate findings into viable designs.

Sarah was co founder of The Hiser Group in Australia in 1991, has presented at CHI, OzCHI, BayCHI, UPA, User Interface and Interact, and taught interaction design and usability. She now lives in Boston, working as a consultant.

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Publications by Sarah Bloomer (bibliography)

» 2007 «

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Bloomer, Sarah, Landesman, Lori and Wolfe, Susan (2007): Aligning UX Strategy with Business Goals. In User Experience, 6 (2) pp. 12-16

“User Experience (US) design is becoming a business differentiator. Effective user experiences must address company goals. We must identify how user experience can help make companies successful with an effective strategy that is aligned with business strategy. Our approach offers a concrete way to create and discuss UX strategy.”

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» 1997 «

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Bloomer, Sarah, Croft, Rachel and Wright, Lloyd (1997): Collaborative Design Workshops: A Case Study. In Interactions, 4 (1) pp. 31-39

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Bloomer, Sarah and Croft, Rachel (1997): Pitching Usability to Your Organization. In Interactions, 4 (6) pp. 18-26

» 1995 «

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Howard, Steve, Bloomer, Sarah and McGraw, Bridget (1995): Exploring HCI as Science, Design and Art: Three Personal Views. In: Proceedings of OZCHI95, the CHISIG Annual Conference on Human-Computer Interaction 1995. pp. 323-327.

“A recent book (Monk and Gilbert, 1995) discusses the multi-disciplinary nature of HCI without referencing the contributions of art or design. For too long HCI has been viewed as a discipline at the nexus of computer science and psychology. Monk and Gilbert extend their focus to include software engineering, cognitive science, task analysis, ethnography, activity and conversation theory and organisational analysis -- all disciplines that have a traditional 'academic' place, research process and intellectual history. What of art and design, and are computer science and psychology really as central to HCI as at first appears? This paper only partly addresses these questions by focusing on the contribution to HCI of three different types of knowledge: science (specifically 'hard science' as applied experimental psychology); design (specifically graphic and industrial design) and art (specifically the visual arts). The paper is intentionally philosophical, contentious and rhetorical; we are attempting to highlight differences between, and problems with, the three types of knowledge with a view to exploring their possible contributions to HCI. What emerges is a cry, hopeful but cautionary, for the value of all three to be recognised and for HCI to be pragmatic in what it takes from science, art and design and makes its own.”

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» 1993 «

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Bloomer, Sarah (1993): Real Projects Don't Need User Interface Designers: Overcoming the Barriers to HCI in the Real World. In: Proceedings of OZCHI93, the CHISIG Annual Conference on Human-Computer Interaction 1993. pp. 94-108.

“User Interface Design as a distinct component of systems design is relatively new to software development, having traditionally been the job of the programmer/analyst. The competitive nature of the commercial software industry has demonstrated that good user interface design is paramount to the success of an application. Yet in-house development rarely includes user interface design expertise. One reason is that current methods do not include the steps required to carry out user interface design and managers do not see the value. The cold reality is that tight budgets and deadlines leave little room for new approaches. Bringing human-computer interaction (HCI) expertise to projects that might otherwise forego it requires a careful strategy focussed on real world constraints. Only by demonstrating the value of user interface design will systems methods evolve to include HCI. In the meantime, we need the tools and approach to bring HCI to the industry efficiently and effectively, and in fact, by refining many of the tools and techniques currently at hand, we already have a viable, working solution. This paper presents a market driven approach which applies existing methods and tools to real world constraints.”

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» 1992 «

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Bloomer, Sarah and Ingram, Fiona (1992): User Interface Design and Multimedia. In: Proceedings of OZCHI92, the CHISIG Annual Conference on Human-Computer Interaction 1992. pp. 54-61.

“Much can be learned from user interfaces outside mainstream computer programs, such as interactive television or art, public kiosks, and games. This paper presents some innovative ideas emerging from a new breed of interface designers. These designers are creating multimedia and graphical applications with little or no reference to traditional application design. HCI practitioners can make use of the ideas emerging from these designs by exploring well-known issues from an alternative context. We'll look at issues such as alternative input and output devices, artists' approach to screen design and applications that use no screen at all.”

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Changes to this page (author)

12 Feb 2010: Enabled abstracts to be shown on Sarah Bloomer's author page.
19 Feb 2009: Updated the picture of Sarah Bloomer

22 Aug 2007: Article in Journal/Periodical was added to the page (approved by an editor)
22 Aug 2007: Author was added to the bibliography (approved by an editor)
23 Jun 2007: Author was edited
23 Jun 2007: Author was edited
23 Jun 2007: Author was edited
28 Apr 2003: Added the author to the bibliography

Publication statistics

Publication period:1992-2007
Publication count:6
Number of co-authors:7

Productive colleagues

Sarah Bloomer's 3 most productive colleagues in number of publications:

Steve Howard:48
Rachel Croft:6
Susan Wolfe:3

Collaboration count

Number of publications with 3 favourite co-authors:

Rachel Croft:2
Lori Landesman:1
Susan Wolfe:1

Other options

Learn more about Sarah Bloomer:
- Google Scholar
- ACM
- CSB

Conference Calendar

Mar 21

WritersUA Conf. for Software User Assistance

Mar 22

Workshop on Pervasive healthcare in the home : Supporting patient motivation and engagement

Mar 22

UX People

Mar 16

“ The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry. ”

-- Lester Beall ”

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Eva Hornecker on Tangible Interaction

Eva Hornecker explains the evolving concept of Tangible Interaction.

Read Eva's insightful entry here..

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Sarah Bloomer

Publications by Sarah Bloomer (bibliography)

» 2007 «

» 1997 «

» 1995 «

» 1993 «

» 1992 «

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Eva Hornecker on Tangible Interaction

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