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Sailaja Balijepalli

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Publications by Sailaja Balijepalli (bibliography)

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1994
 
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Balijepalli, Sailaja, Graesser, Arthur C. and Swamer, Shane (1994): Improving Questions on Questionnaires. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. p. 983.

Designers of questions on questionnaires and forms attempt to maximize the ease of comprehending questions, and the reliability and validity of the answers. However, there are tradeoffs in trying to satisfy these goals. Questionnaire designers have in past used a brute-force, empirical approach to improving the quality of questions by pretesting questionnaires on a pilot sample of respondents. Researchers in survey methodology have often expressed the need for a satisfactory theory of question revision which is grounded in psychological research. We conducted some studies to illustrate how well QUEST, a cognitive computational model of human question answering, works in improving questions on questionnaires and forms. Study 1 measured the incidence of problematic questions in a sample of forms and questionnaires. The results suggest that QUEST can handle most of the problems. Study 2 assessed whether the revision of problematic questions improved the reliability of answers on four of the original five forms. The questions produced significantly more reliable answers when they were revised according to the QUEST model. Therefore, these initial studies indicate that QUEST holds some promise as a theoretical guide for question revision .

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Changes to this page (author)

24 Feb 2010: Modified
26 Jun 2007: Added

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May 23

Knowledge is commonly socially constructed, through collaborative efforts towards shared objectives or by dialogues and challenges brought about by different persons' perspectives.

-- G. Salomon (in "Distributed Cognitions: Psychological and Educational Considerations")

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!