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S. Noel Simpson

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Publications by S. Noel Simpson (bibliography)

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1993
 
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Wogalter, Michael S., Racicot, Bernadette M., Kalsher, Michael J. and Simpson, S. Noel (1993): Behavioral Compliance with Personalized Warning Signs and the Role of Perceived Relevance. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 950-954.

Recent research has shown that compliance to a posted warning sign is much lower than the same warning located within a set of task instructions, even when the sign is highly visible. One possible reason for this finding is that participants' believe the sign to be less relevant to the task and to themselves than the within-instructions warning. One purpose of the present research was to examine whether a personalized sign (with the participant's name) is more effective than a more conventional impersonal sign (with the signal word CAUTION). A second purpose was to examine the influence of a dynamic display compared to a static display. A sign composed of programmable light-emitting diodes (LEDs) presented the warning message using special effects (apparent motion) or it was displayed continuously. A third purpose was to examine whether various sign placements in a cluttered laboratory environment influences compliance. The wearing of protective equipment by participants as directed by the warning was the measure of behavioral compliance in a chemistry laboratory task. More participants wore the protective equipment when a warning was present than when it was absent. The personalized sign increased compliance compared to the impersonal sign. No effect of dynamic presentation was found, and the only effect among sign placements was found for perceived accuracy. The effect of personalization is explained in terms of the special alerting feature of one's own name and increased perceived relevance that results when the message is directed to them. Implications for flexible control of personalized warning messages using available technology are discussed.

© All rights reserved Wogalter et al. and/or Human Factors Society

1992
 
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Wogalter, Michael S., Jarrard, Stephen W. and Simpson, S. Noel (1992): Effects of Warning Signal Words on Consumer-Product Hazard Perceptions. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 935-939.

This experiment investigated the influence of warning signal words and a signal icon on perceptions of hazard for consumer products. Under the pretext of a marketing research study, 90 high school and college students rated product labels on variables such as product familiarity, frequency of use, and perceived hazard. Sixteen labels from actual household products were used and stored on a computer. Nine of the products labels were used to carry the nine signal word conditions. Five conditions presented the signal words NOTE, CAUTION, WARNING, DANGER, and LETHAL together with a brief warning message. In two other conditions a signal icon (exclamation point surrounded by a triangle) was presented together with the terms DANGER and LETHAL. The final two conditions were controls, one had a warning message but had no signal word, and the other had no warning message or signal word. Seven product labels were "fillers" that never contained a warning. Results showed that the presence of a signal word increased perceived hazard compared to its absence. Between extreme terms (e.g., NOTE and DANGER), significant differences were noted, but not between terms usually recommended in warning design guidelines. The presence of the signal icon had no significant effect on hazard perception. Implications of the results and the value of the research methodology for future warnings' investigations are discussed.

© All rights reserved Wogalter et al. and/or Human Factors Society

 
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Changes to this page (author)

26 Jun 2007: Modified
26 Jun 2007: Added

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URL: http://www.interaction-design.org/references/authors/s__noel_simpson.html
Jun 20

...that strange new zone between medium and message. That zone we call the interface

-- Steven Johnson, 1997

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!