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Robert Fabricant

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Frog Design

Robert Fabricant is the Vice President of Creative for frog design where he leads frog's efforts to expand the impact of design into new markets and industries. An expert in design for social innovation, Robert is lead partner in Project Masiluleke, an initiative that harnesses the power of mobile technology to combat the world's worst HIV and AIDS epidemic in KwaZulu Natal, South Africa. Robert is an adjunct professor at NYU's Tisch School of the Arts where he teaches a foundation course in Interaction Design. In 2009, he joined the faculty of the School of Visual Arts in New York and is a faculty member of the Pop!Tech Social Innovation Fellowship Program. A regular speaker at conferences and events, Robert recently gave a keynote speech at the 2009 IxDA Interaction Conference. His work has been featured in a wide variety of publications, including I.D. Magazine , The Wall Street Journal , and Wired and he is a guest blogger for Fast Company .

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Publications by Robert Fabricant (bibliography)

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Fabricant, Robert (2009): Project Masiluleke. In Interactions, 16 (6) pp. 6-12.

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Industrial Design: [/encyclopedia/industrial_design.html]

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Fabricant, Robert (2009). Design with intent. How designers can influence behavior. Retrieved 11 November 2012 from Designmind.frogdesign.com: http://designmind.frogdesign.com/articles/power/design-with-intent.html

Over the past several months, Ive been fortunate to meet and talk to a number of people among them Jan Chipchase of Nokia, Peter Whybrow of UCLA, and Caroline Hummels of Delft University of Technology in the Netherlands about the role of the designer in behavior change. Our conversations echoed the pent-up ambitions Ive often heard from the young designers I teach and work with. They also reinforced my belief that were experiencing a sea change in the way designers engage with the world. Instead of aspiring to influence user behavior from a distance, we increasingly want the products we design to have more immediate impact through direct social engagement. Institutions that drive the global social innovation agenda, such as the Rockefeller Foundation and the Bill&Melinda Gates Foundation, have shown an interest in this new approach, but many designers hesitate to pursue it. Committing to direct behavior design would mean stepping outside the traditional frame of user-centered design (UCD), which provides the basis of most professional design today.

© All rights reserved Fabricant and/or his/her publisher

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Industrial Design: [/encyclopedia/industrial_design.html]

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Fabricant, Robert (2005): Incorporating guidance and rewards into a handheld-device user experience. In: Proceedings of the Conference on Designing for User Experiences DUX05 2005. p. 30.

frogdesign worked for three years on the development of the StressEraser, a handheld medical device for the consumer market. This product uses biofeedback to encourage deep breathing patterns that reduce stress and promote general health. The goal of this product is to become part of the user's daily routine. User research demonstrated the need for positive rewards and clear guidance to introduce users to the experience and reinforce regular patterns of behavior. frogdesign combined insights from exercise equipment and computer games in the development of the overall experience design. In so doing we achieved a novel approach that is a significant departure from the typical interface design for handheld devices, such as cellphones and digital cameras, which provide little guidance in their operation. By contrast, the StressEraser guides the user through a sequence of activities, providing strong encouragement to introduce and support the overall experience.

© All rights reserved Fabricant and/or ACM Press

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