Interaction Design Foundation
Free educational materials - made by the world's technology elite
 
Join us on Linkedin
Join us on Twitter
Join us on Google plus
Get our RSS Feed
 
 
ReferencesNavigation arrowAuthorsNavigation arrowR. Edward Geiselman
May 23

“ Knowledge is commonly socially constructed, through collaborative efforts towards shared objectives or by dialogues and challenges brought about by different persons' perspectives. ”

-- G. Salomon (in "Distributed Cognitions: Psychological and Educational Considerations")

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!

 
 

R. Edward Geiselman

Picture of R. Edward Geiselman. Copyright unknown.
Add description
Add publication

Publications by R. Edward Geiselman (bibliography)

 what's this?
1992
 
Edit | Del

MacKinnon, David P., Stacy, Alan W., Nohre, Liva and Geiselman, R. Edward (1992): Effects of Processing Depth on Memory for the Alcohol Warning Label. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 538-542.

“The experiment examined: (1) the effects of different types of processing of the alcohol beverage warning label on memory for the label content, (2) potential measures of memory for the alcohol warning label, and (3) whether cues to the alcohol warning label increase memory for the content of the label. We hypothesized that the warning label may be processed in three ways: (1) persons may read the label, (2) persons may read the label and describe its content to others, and (3) persons may see the label but not cognitively process the label. Processing effects were operationalized as three orienting tasks to the label (read, paraphrase, and count) which were compared to a control condition (no experimental exposure to the warning label). Four tests (free recall, recognition, word-stem completion, and controlled association) were compared. In one additional condition, subjects were cued to the warning label without prior experimental exposure. The free recall test was the most sensitive measure to different levels of processing. Average memory scores for the paraphrase and read conditions were higher than the count and control conditions. Average memory performance in the cued condition was superior to the control condition, suggesting that subjects remember the content of the warning from exposure to the label outside this experiment.”

© All rights reserved MacKinnon et al. and/or Human Factors Society

 
Add publication
Show this list on your homepage
 
 

Join the technology elite and advance:

 
1.

Your career

 
2.

Your network

 
 3.

Your skills

 
 
 
 
 
 

Changes to this page (author)

15 Feb 2010: Modified
26 Jun 2007: Added

Page Information

Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/r__edward_geiselman.html
May 23

“ Knowledge is commonly socially constructed, through collaborative efforts towards shared objectives or by dialogues and challenges brought about by different persons' perspectives. ”

-- G. Salomon (in "Distributed Cognitions: Psychological and Educational Considerations")

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!

 
 
 
 
About | Press kit / Media kit | Copyright/IP Policy | General Terms of Use / General Site Terms and Conditions | Privacy Policy

How to help | Site Map

RSS Subscribe through an RSS feed
 
.