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R. B. Zajonc
About the author:
No description available of R. B. Zajonc...Publications by R. B. Zajonc (bibliography)
» 1980 «
Zajonc, R. B. (1980): Feeling and thinking: preferences need no inferences. In American Psychologist, 35 pp. 151-175
» Priming: [/encyclopedia/priming.html]
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Mar 14th, 2010
Changes to this page (author)
27 Feb 2010: Enabled abstracts to be shown on R. B. Zajonc's author page.28 Apr 2003: Added the author to the bibliography
Publication statistics
Publication period:1980-1980
Publication count:1
Number of co-authors:0
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“ The computer can be thought of from the perspective of its technology [...] from the field of computer science. Or it can be thought of as a social tool, a structure that will change social interaction and social policy, for better or for worse. It can be thought of as a personal assistant, where the goals and intentions of the user become of primary concern. It can be viewed from the experience of the user, a view that changes considerably with the task, the person, the design of the system. The filed of human-computer interaction needs all these views, all these issues, and more besides. ”
-- Stephen Draper and Donald Norman. In "User Centered System Design" (1986) p. 1
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