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There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

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Nancy Kassam-Adams

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Publications by Nancy Kassam-Adams (bibliography)

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2011
 
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Yang, Christopher C., Winston, Flaura, Zarro, Michael A. and Kassam-Adams, Nancy (2011): A study of user queries leading to a health information website: AfterTheInjury.org. In: Proceedings of the 2011 iConference 2011. pp. 267-272.

AfterTheInjury.org is a direct to health consumer, empirically-grounded Web-based program that is hosted by an academic medical center. Launched in 2009, it includes information and psycho-education interventional content for parents of injured children. This study analyzes search engine queries that led users to the website in order to better understand the informational needs of users of such a website. Query data were collected for the 2009 calendar year via Google Analytics, a widely used free website statistics and traffic analysis tool. Specific analyses included query length and the presence of question words. Results were compared between external and internal queries. Results from this study were put in the context of existing literature regarding user search behavior. Analyses demonstrated that external search engines were an important source of traffic to AfterTheInjury.org with 1 in 5 visits driven from the most popular search engines, Google, Yahoo and Bing. Queries were longer than typical queries (AfterTheInjury query averaged 6.27 terms; typical medical query, 2.3-2.4 terms). Nearly 1/4 of queries leading to AfterTheInjury.org took the form of questions: 22.7% of external searches were questions with 10.7% of external

© All rights reserved Yang et al. and/or ACM Press

 
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Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

-- Don Norman

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!