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Miriam E. Kotsonis

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Publications by Miriam E. Kotsonis (bibliography)

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1992
 
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Kotsonis, Miriam E. and Kall, Darren A. (1992): Quality Metrics for Human Factors Process Improvement. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. .

1988
 
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Wichansky, Anna, Abernethy, Charles N., Kotsonis, Miriam E., Antonelli, D. C. and Mitchell, Peter P. (1988): Selling Ease of Use: Human Factors Partnerships with Marketing. In: Proceedings of the Human Factors Society 32nd Annual Meeting 1988. pp. 598-602.

As customer demand surges for products which are easy to use, human factors and marketing professionals are working together more frequently. The purpose of this panel is to discuss ways in which human factors and marketing can interact to provide and promote usability. Panelists will share their successes and failures in working with marketing by describing case studies of collaborative work. The pros and cons of joint efforts will be discussed in a moderated question and answer format with audience participation. Brad Woolsey of Parallax Marketing Research will be a discussant.

© All rights reserved Wichansky et al. and/or Human Factors Society

 
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Changes to this page (author)

21 Feb 2010: Modified
26 Jun 2007: Added
25 Jun 2007: Added

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May 24

For a list of all the ways technology has failed to improve the quality of life, please press three.

-- Alice Kahn

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!