Upcoming Courses

go to course
Quality Web Communication: The Beginner's Guide
90% booked. Starts in 5 days
go to course
User-Centred Design - Module 2
84% booked. Starts in 11 days
 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

 
 
Gamification at Work: Designing Engaging Business Software
by Janaki Mythily Kumar and Mario Herger
start reading
 
 
 
 
The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad
start reading
 
 
 
 
The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam
start reading
 
 

Martha Garcia-Murillo

Add description
Rename / change spelling
Add publication
 

Publications by Martha Garcia-Murillo (bibliography)

 what's this?
2011
 
Edit | Del

Garcia-Murillo, Martha and Hinestrosa, Sergio A. (2011): Innovation strategies under uncertain economic and political circumstances: Argentinean ICT SMEs. In: Proceedings of the 2011 iConference 2011. pp. 438-445.

The purpose of this paper is to determine how innovation happens in countries that experience risks and uncertainty. We analyzed the Argentinean telecom sector with a focus on small and medium-size enterprises. The research relies on interviews with companies offering information and communication services in diverse regions of the country. Departing from Porter's identification of strategies, we find that economic and political uncertainties lead to significant differences in strategies. We were able to identify strategies that prevail under suboptimal regulatory conditions. These are: 1) survival; 2) slow modernization; 3) infrastructure capitalization; and 4) diversification and customization. We recommend that in order to channel the creativity and innovation capabilities of these entities, governments could help produce a less uncertain and risky environment if they had a more predictable regulatory environment.

© All rights reserved Garcia-Murillo and Hinestrosa and/or ACM Press

 
Add publication
Show list on your website
 

Join our community and advance:

Your
Skills

Your
Network

Your
Career

 
Join our community!
 
 
 

Changes to this page (author)

10 Nov 2012: Added

Page Information

Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/martha_garcia-murillo.html

Upcoming Courses

go to course
Quality Web Communication: The Beginner's Guide
90% booked. Starts in 5 days
go to course
User-Centred Design - Module 2
84% booked. Starts in 11 days
 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

 
 
Gamification at Work: Designing Engaging Business Software
by Janaki Mythily Kumar and Mario Herger
start reading
 
 
 
 
The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad
start reading
 
 
 
 
The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam
start reading