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Martha Garcia-Murillo

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Publications by Martha Garcia-Murillo (bibliography)

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2011
 
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Garcia-Murillo, Martha and Hinestrosa, Sergio A. (2011): Innovation strategies under uncertain economic and political circumstances: Argentinean ICT SMEs. In: Proceedings of the 2011 iConference 2011. pp. 438-445.

The purpose of this paper is to determine how innovation happens in countries that experience risks and uncertainty. We analyzed the Argentinean telecom sector with a focus on small and medium-size enterprises. The research relies on interviews with companies offering information and communication services in diverse regions of the country. Departing from Porter's identification of strategies, we find that economic and political uncertainties lead to significant differences in strategies. We were able to identify strategies that prevail under suboptimal regulatory conditions. These are: 1) survival; 2) slow modernization; 3) infrastructure capitalization; and 4) diversification and customization. We recommend that in order to channel the creativity and innovation capabilities of these entities, governments could help produce a less uncertain and risky environment if they had a more predictable regulatory environment.

© All rights reserved Garcia-Murillo and Hinestrosa and/or ACM Press

 
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Jul 24

There is no reason for any individual to have a computer in his home

-- Ken Olson

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!