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Martha Garcia-Murillo

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Publications by Martha Garcia-Murillo (bibliography)

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2011
 
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Garcia-Murillo, Martha and Hinestrosa, Sergio A. (2011): Innovation strategies under uncertain economic and political circumstances: Argentinean ICT SMEs. In: Proceedings of the 2011 iConference 2011. pp. 438-445.

The purpose of this paper is to determine how innovation happens in countries that experience risks and uncertainty. We analyzed the Argentinean telecom sector with a focus on small and medium-size enterprises. The research relies on interviews with companies offering information and communication services in diverse regions of the country. Departing from Porter's identification of strategies, we find that economic and political uncertainties lead to significant differences in strategies. We were able to identify strategies that prevail under suboptimal regulatory conditions. These are: 1) survival; 2) slow modernization; 3) infrastructure capitalization; and 4) diversification and customization. We recommend that in order to channel the creativity and innovation capabilities of these entities, governments could help produce a less uncertain and risky environment if they had a more predictable regulatory environment.

© All rights reserved Garcia-Murillo and Hinestrosa and/or ACM Press

 
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May 18

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

-- Steve Jobs, 1998

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!