Publication statistics

Pub. period:1987-2010
Pub. count:11
Number of co-authors:29



Co-authors

Number of publications with 3 favourite co-authors:

Thomas J. Sluchak:3
Glen R. Gallaway:2
Karen S. Wilson:1

 

 

Productive colleagues

Mark S. Hoffman's 3 most productive colleagues in number of publications:

Susan M. Dray:51
William S. Marras:34
Hal W. Hendrick:15
 
 
 
Jun 19

... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested.

-- Steve Krug, Don't Make Me Think, p. 136

 
 

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Mark S. Hoffman

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Publications by Mark S. Hoffman (bibliography)

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2010
 
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Turner, Carl W., Adapathya, Ravi S., Hoffman, Mark S., Lund, M., Shapiro, Ronald G. and Tudor, Leslie G. (2010): MANAGEMENT PERSPECTIVES ON CREATING AND BUILDING USER EXPERIENCE DEPARTMENTS: A PANEL DISCUSSION. In: Proceedings of the Human Factors and Ergonomics Society 54th Annual Meeting 2010. pp. 1269-1273.

Building a new user experience department requires skills in management, team development, organizational design, and strategy. There are few published resources specifically targeted at human factors analysts who have accepted the challenge of creating a UX department. All of the panelists have successfully developed UX departments in large organizations, and will discuss their lessons learned in the process of building their teams.

© All rights reserved Turner et al. and/or HFES

1994
 
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Sluchak, Thomas J., Miller, Charles I., Labbe, Peter R. and Hoffman, Mark S. (1994): Lessons Learned from a Retail Food Industry Ergonomics Task Force. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 641-643.

Three individuals on the panel have participated in the formation and functioning of the Food Marketing Institute Ergonomics Task Force; the retailer on the panel has benefited from the recommendations of the task force. The panelists will discuss lessons learned from the task force activity both for the retail food industry and for individual stores.

© All rights reserved Sluchak et al. and/or Human Factors Society

 
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Hoffman, Mark S. (1994): Customer Service at the Checkout: Relating Productivity, Ergonomics, and Front-End Management Issues. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 673-677.

There has been a growing body of research over the past several years exploring repetitive behaviors of cashiers in supermarket checkouts. These studies were designed to increase the knowledge about biomechanical and physiologic stressors on the cashier during their most repetitive tasks, scanning products, rather than understand the impact of these tasks on customer service. The research described in this paper summarizes results from over thirty recent studies to determine the corroboration of these findings with the biomechanical research. The results from these productivity analyses showed that when effects of staffing, mixes of transaction sizes and types of tendering are normalized, the Front Facing checkstand was the most productive during the most repetitive tasks, scanning and keying product information, and from the total transaction time. These findings are similar and support those previously reported in the biomechanical research on cashiers using scanners.

© All rights reserved Hoffman and/or Human Factors Society

1993
 
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Sluchak, Thomas J., Antonelli, Douglas C., Bower, Pat, Hoffman, Mark S., Orr, Gary B. and Waters, Thomas R. (1993): Ergonomics Efforts in the Retail Food Industry. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 744-748.

This panel is composed of individuals from retail, ergonomic consulting firms, equipment manufacturers and NIOSH, who are currently involved with ergonomics efforts in the retail food industry. Presenters summarize their ergonomics efforts and discuss key challenges in the industry today.

© All rights reserved Sluchak et al. and/or Human Factors Society

 
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Hoffman, Mark S., Lowe, Cynthia K. and Wilson, Karen S. (1993): Macroergonomics Research Methodology: Determining Future Job Requirements of a Customer Service Representative (CSR) in a Bank. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 877-880.

Macroergonomic research techniques were used to determine current and future organizational changes, information technology requirements, and personnel training and recruiting demands for Customer Service Representatives (CSRs) in a bank. This research demonstrated the power of suite of behavioral science methods that included: group interviews, task analysis, focus groups, and concept mapping. Concept mapping proved to be an effective method for illustrating differences in group perceptions; five clusters were mapped for both CSRs and managers. Responses differed significantly among four of the clusters. The sequence used in the application of these methods was critical to maximize the value and validity of the results. The results from this study are useful for identifying the challenges that the retail banking industry has to address in order to change the role of the CSR to meet anticipated future business demands.

© All rights reserved Hoffman et al. and/or Human Factors Society

1992
 
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Sluchak, Thomas J., Hoffman, Mark S., Cochran, David J., Marras, William S., Grant, Katharyn and Habes, Daniel (1992): Ergonomics Research Efforts in the Supermarket Industry. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 779-782.

This panel is composed of researchers from private industry, academia and NIOSH, who are currently involved with ergonomics research in the supermarket industry. Presenters summarize their research efforts and discuss key ergonomics challenges present in the supermarket industry today.

© All rights reserved Sluchak et al. and/or Human Factors Society

 
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Hoffman, Mark S. (1992): Considerations in the Design of Future Retail Point of Service (POS) Terminal Systems. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 862-866.

Research studies were conducted in three types of retail stores: supermarkets, discount stores, and department stores. The purpose of these studies was to determine how cashiers and associates spend their time servicing customers, the inter-relationships between physical and cognitive workloads, and how these affect system performance. A detailed task analysis of the cashier's activities comparing performances in these stores was completed. Commonalities and differences in task performances were identified and measured. Task performances were grouped into one of three types: physical, POS, and management. The results showed that physical tasks were performed 39% of the total hour in a supermarket, 57% in the discount store, and 25% in the department store. Physical tasks are those most often identified in ergonomic research. Management tasks were more frequent in the department store; these tasks captured redundant information, i.e. tender approval identification that was already available in system files. These results provide a map for identifying and applying macroergonomic research techniques to integrate POS systems with new features into the retail industry.

© All rights reserved Hoffman and/or Human Factors Society

1989
 
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Fisher, Wayne, Hoffman, Mark S., Tynan, Paul, Waters, Robert M., Schroeder, Lothar R. and Gallaway, Glen R. (1989): Challenges of Applying Human Factors to the Design of Commercial Products. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. pp. 460-464.

Human Factors practitioners in engineering and manufacturing firms have significant challenges in applying and assuring the implementation of usability features in products designed for commercial markets. Educational programs, specialized training, and in general, the direction of the human factors profession which emphasize empirical methodologies and promotion of attitudes which reinforce the classical approach to applied research are often inappropriate for contributing to product developments. Root causes of the discrepancy between the use of formal Human Factors methodologies and the challenge of using these in product development are traceable to the origins of our profession. Frank discussion is needed within the profession to address this growing concern. The purpose of this panel is to provide insight into techniques used by practicing human factors professionals, foster discussions on how we can broaden the application of our discipline, and contribute more effectively to solving the challenges of integrating technology with users. Panelist represent a cross section of human factors specialists from product development firms. Each member promotes a different approach to practicing human factors; these approaches will help broaden the influence of our profession. A summary of these approaches is presented below.

© All rights reserved Fisher et al. and/or Human Factors Society

1988
 
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Hoffman, Mark S. (1988): NCR 7824 Scanner/Scale: An Ergonomic Solution for the Retail Checkout Environment. In: Proceedings of the Human Factors Society 32nd Annual Meeting 1988. pp. 714-718.

Barcode scanning has been instrumental in increasing user productivity and has expanded the capture of product information, and inventory control. The Human Factors Group in NCR has been a major contributor to the design of scanners. The 7824 Scanner/Scale was introduced in 1986. It was designed to provide an ergonomic solution to excessive lifting to weigh produce and meats during the transaction process. This product filled a growing market in customer service; that is to weigh produce and frozen meats within the transaction process rather than require customers to purchase prepackaged fresh foods. The success of the 7824 exceeded expectations because of the influence of ergonomics on market demand. Throughput performances for weighed items improved from 2.1 to 3.4 seconds per item, depending upon workstation configurations. Improvements in throughput are attributed to reductions in physical and psychological workload.

© All rights reserved Hoffman and/or Human Factors Society

1987
 
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Hoffman, Susan C. and Hoffman, Mark S. (1987): Implementation of a Shared Human Factors Support Program between Academia and Industry. In: Proceedings of the Human Factors Society 31st Annual Meeting 1987. pp. 285-288.

Human factors research programs within commercial industries are frequently avoided because of escalating costs associated with data collection and reduction. Other prohibiting factors limiting the use of traditional research methods in industry are manpower costs, accounting procedures for overhead allocation, and the availability of qualified personnel. The department of computer and Electrical Engineering Technology at Kent State University, Tuscarawas Campus has developed a program for supporting projects from the NCR Human Factors Department of the Retail Systems Division. This program has provided students an opportunity to (1) acquire new skills rarely experienced in classroom assignments; (2) obtain financial assistance, and (3) obtain exposure to potential employers. This program began as a pilot and has continued to grow because of the demand in retail businesses for the work supported by the students.

© All rights reserved Hoffman and Hoffman and/or Human Factors Society

 
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Hoffman, Mark S., Bachert, Robert F., Alluisi, Earl A., Dray, Susan M., Gallaway, Glen R., Gatchell, Susanne M. and Hendrick, Hal W. (1987): Achievement of Organizational Effectiveness: Success Cases and Challenges for the Future of Human Factors. In: Proceedings of the Human Factors Society 31st Annual Meeting 1987. pp. 1234-1235.

The purpose of this panel session was to expose participants to the many different evolving roles of human factors engineering in today's industries. Discussants were senior human factors professionals representing computer, government, military, automotive, and commercial industries. Successes and challenges for the human factors profession were identified in each type of industry. Panel discussions focused around the functional roles of human factors within organizations and identifying critical skills necessary for the human factors practitioners to be successful. A synopsis of the views presented during the panel discussions is presented below.

© All rights reserved Hoffman et al. and/or Human Factors Society

 
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Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/mark_s__hoffman.html

Publication statistics

Pub. period:1987-2010
Pub. count:11
Number of co-authors:29



Co-authors

Number of publications with 3 favourite co-authors:

Thomas J. Sluchak:3
Glen R. Gallaway:2
Karen S. Wilson:1

 

 

Productive colleagues

Mark S. Hoffman's 3 most productive colleagues in number of publications:

Susan M. Dray:51
William S. Marras:34
Hal W. Hendrick:15
 
 
 
Jun 19

... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested.

-- Steve Krug, Don't Make Me Think, p. 136

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!