Makoto Yokoo

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Publications by Makoto Yokoo (bibliography)

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» 2008 «

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Sakurai, Yuko, Iwasaki, Atsushi, Saito, Yasumasa and Yokoo, Makoto (2008): Gsp-exr: gsp protocol with an exclusive right for keyword auctions. In: Proceedings of the 2008 International Conference on the World Wide Web 2008. pp. 1089-1090. Available online

We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements is determined in advance. Thus, we consider adjusting the number of advertisements dynamically based on bids. In the GSP-ExR, the number of slots can be either 1 or K. When K slots are displayed, the protocol is identical to the GSP. If the value per click of the highest ranked bidder is large enough, then this bidder can exclusively display her advertisement by paying a premium. Thus, this pricing scheme is relatively simple and seller revenue is at least as good as the GSP. Also, in the GSP-ExR, the highest ranked bidder has no incentive to change the number of slots by over/under-bidding as long as she retains the top position.

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» 1999 «

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Hattori, Fumio, Ohguro, Takeshi, Yokoo, Makoto, Matsubara, Shigeo and Yoshida, Sen (1999): Socialware: Multiagent Systems for Supporting Network Communities. In Communications of the ACM, 42 (3) pp. 55-61

» 1998 «

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Hattori, Fumio, Ohguro, Takeshi, Yokoo, Makoto, Matsubara, Shigeo and Yoshida, Sen (1998): Supporting Network Communities with Multiagent Systems. In: Ishida, Toru (ed.) Community Computing and Support Systems, Social Interaction in Networked Communities June, 1998, Kyoto, Japan. pp. 330-341. Available online

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Changes to this page (author)

24 Feb 2010: Enabled abstracts to be shown on Makoto Yokoo's author page.
17 Aug 2009: Author was edited
09 Jul 2009: Author was edited
31 May 2009: Author was added to the bibliography

Publication statistics

Publication period:1998-2008
Publication count:3
Number of co-authors:7



Productive colleagues

Makoto Yokoo's 3 most productive colleagues in number of publications:

Fumio Hattori:5
Takeshi Ohguro:4
Sen Yoshida:3


Collaboration count

Number of publications with 3 favourite co-authors:

Fumio Hattori:2
Shigeo Matsubara:2
Sen Yoshida:2

 

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Mar 20

Computer programs emerge as the outcome of complex human processes of cognition, communication and negotiation, which serve to establish the meaningful embedding of the computer system in its intended use context.

-- Floyd, 1992, p. 24

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