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Lori Sansing

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Publications by Lori Sansing (bibliography)

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1994
 
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Braun, Curt C., Sansing, Lori, Kennedy, Robert S. and Silver, N. Clayton (1994): Signal Word and Color Specifications for Product Warnings: An Isoperformance Application. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 1104-1108.

Recent work in the area of color and warnings has indicated that the level of hazard communicated by signal words varies as a function of the color in which they are printed. These findings suggest that signal word and color combinations create a continuum of perceived hazard. Although individual experiments advance the understanding of how color affects the perception of product hazard, explicit data do not always provide label designers and product manufacturers with the tools necessary to successfully apply them. To explore how color and signal words can be jointly used, the present effort applied the isoperformance technique to the problem of specifying signal word and color combinations. This technique identifies combinations of variables that produce equal (iso) levels of warning (performance). Using perceived hazard data from 30 participants, signal words and colors were systematically grouped into categories that conveyed equal levels of hazard. How the isoperformance technique might serve as a tool for label designers is described.

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Changes to this page (author)

19 Feb 2010: Modified
26 Jun 2007: Added

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May 23

Knowledge is commonly socially constructed, through collaborative efforts towards shared objectives or by dialogues and challenges brought about by different persons' perspectives.

-- G. Salomon (in "Distributed Cognitions: Psychological and Educational Considerations")

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!