Calendar

May 22

Knowing (by) Designing 2013

May 27

13th Intl. Conf. on New Interfaces for Musical Expression

May 28

Graphics Interface 2013

May 21

“ Computer analyst to programmer: "You start coding. I'll go find out what they want." ”

-- Popular computer one-liner

Share this quote on...
Get more quotes via RSS or by joining our Usability Quote of the Day Facebook Page

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

Help us help you!

Spread the word:
Donate
Other ways to help

L. J. Griffith

Add description

← Button will not work: You have not enabled Javascript. How do I enable it?

Rename / change spelling

Add publication

← Button will not work: You have not enabled Javascript. How do I enable it?

Publications by L. J. Griffith (bibliography)

1995

Edit | Del

Griffith, L. J. and Leonard, S. David (1995): Effectiveness of Warning Labels as a Function of Visual Impressions. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. p. 931.

“The relationships among product label design, product warning saliency, recall of hazards, and purchase decisions were investigated. The participants, 80 female University of Georgia undergraduates, observed facsimiles of household products under instructions to decide whether or not they would purchase them. Following the self-terminating observation period they were asked to recall uncued product warning information. Participants received either control warnings based on warnings used on actual products or experimental warnings differing in terms of location, color, and contrast from the controls. Enhanced warnings had greater contrast and were located at the top rather than the bottom of the labels. Relationships were found between label design, warning saliency, and hazard recall. Enhanced warnings increased saliency and recall of the hazards. In some cases the decision to purchase was affected, but whether consumers' awareness of product hazards directly affected their purchase decisions was unresolved. Although the enhanced warnings were placed in the most prominent locations, some observers were unable to recall their presence. The possibility of an inhibitory effect similar to negative priming was discussed. Use of enhanced warnings on products in commerce and the possible need for educational programs were discussed.”

Add publication