About Contact Help us

Join us ! Publish !

Interaction Design Foundation

Free educational materials - made by the world's technology elite

About sponsorships

References

Juan Feng

iPad and tablet version

Publication statistics

Pub. period:2002-2007
Pub. count:4
Number of co-authors:2

Co-authors

Number of publications with 3 favourite co-authors:

Hemant K. Bhargava:4
David M. Pennock:1

Productive colleagues

Juan Feng's 3 most productive colleagues in number of publications:

Hemant K. Bhargava:17
David M. Pennock:12

Calendar

May 27

13th Intl. Conf. on New Interfaces for Musical Expression

May 28

Graphics Interface 2013

May 29

Boston UXPA Usability and UX Conf. 2013

May 25

“ Civilization advances by extending the number of important operations which we can perform without thinking of them. ”

-- Alfred North Whitehead

Share this quote on...
Get more quotes via RSS or by joining our Usability Quote of the Day Facebook Page

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

Help us help you!

Spread the word:
Donate
Other ways to help

Juan Feng

Add description

← Button will not work: You have not enabled Javascript. How do I enable it?

Rename / change spelling

Add publication

← Button will not work: You have not enabled Javascript. How do I enable it?

Publications by Juan Feng (bibliography)

2007

Edit | Del

Bhargava, Hemant K. and Feng, Juan (2007): The impact of sponsored results on the quality of information gatekeepers. In: Gini, Maria L., Kauffman, Robert J., Sarppo, Donna, Dellarocas, Chrysanthos and Dignum, Frank (eds.) Proceedings of the 9th International Conference on Electronic Commerce - ICEC 2007 August 19-22, 2007, Minneapolis, MN, USA. pp. 147-152.

2004

Edit | Del

Bhargava, Hemant K. and Feng, Juan (2004): Pure Bundling Better than Mixed? Or, Why doesn?t AOL Offer Standardized Dial-Up Service?. In: HICSS 2004 2004. .

2003

Edit | Del

Feng, Juan, Bhargava, Hemant K. and Pennock, David M. (2003): Comparison of allocation rules for paid placement advertising in search engines. In: Sadeh, Norman M., Dively, Mary Jo, Kauffman, Robert J., Labrou, Yannis, Shehory, Onn, Telang, Rahul and Cranor, Lorrie Faith (eds.) Proceedings of the 5th International Conference on Electronic Commerce - ICEC 2003 September 30 - October 03, 2003, Pittsburgh, Pennsylvania, USA. pp. 294-299.

2002

Edit | Del

Bhargava, Hemant K. and Feng, Juan (2002): Paid placement strategies for internet search engines. In: Proceedings of the 2002 International Conference on the World Wide Web 2002. pp. 117-123.

“Internet search engines and comparison shopping have recently begun implementing a paid placement strategy, where some content providers are given prominent positioning in return for a placement fee. This bias generates placement revenues but creates a disutility to users, thus reducing user-based revenues. We formulate the search engine design problem as a tradeoff between these two types of revenues. We demonstrate that the optimal placement strategy depends on the relative benefits (to providers) and disutilities (to users) of paid placement. We compute the optimal placement fee, characterize the optimal bias level, and analyze sensitivity of the placement strategy to various factors. In the optimal paid placement strategy, the placement revenues are set below the monopoly level due to its negative impact on advertising revenues. An increase in the search engine's quality of service allows it to improve profits from paid placement, moving it closer to the ideal. However, an increase in the value-per-user motivates the gatekeeper to increase market share by reducing further its reliance on paid placement and fraction of paying providers.”

Add publication