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Jiazhen Wang

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Publications by Jiazhen Wang (bibliography)

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2011
 
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Wang, Jiazhen, Erdelez, Sanda and Thome, James (2011): Online consumer information encountering experience for planned purchase and unplanned purchase. In: Proceedings of the 2011 iConference 2011. pp. 794-795.

This paper proposes an integrated model of traditional consumer buying decision process and Information Encountering (IE) model to study online consumer actual consumption. This study uses Poisson Regression to analyze the relationships between three major factors (consumer, product, and situation) and four types of possible online consumption results (planned purchase without IE experience, planned purchase with IE experience, planned purchase accompanied with unplanned purchase, and unplanned purchase only). Additionally, this study also studies the pattern of product information needs in IE episode of unplanned purchase by Confirmatory Factor Analysis.

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Jun 20

...that strange new zone between medium and message. That zone we call the interface

-- Steven Johnson, 1997

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!