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Jane E. Anderson

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Publications by Jane E. Anderson (bibliography)

1989

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Brown, Tony J., Salvador, Anthony, O'Hearn, Brian E. and Anderson, Jane E. (1989): Sentence Orientation and Semantic Processing Speed: Applicability to Label Design. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. pp. 470-473.

“Sentence orientation and category size were examined using a sentence verification task to determine whether the rotation of sentences would influence semantic processing. A total of 28 participants were asked to read sentences presented with five levels of rotation (-90, -45, 0, +45, +90) and two category sizes (small and large). A significant difference in the speed of sentence verification was found for sentence orientation. As the degree of rotation increased the time taken to process the sentences increased; this was especially true for vertically aligned sentences (oriented at +90 degrees). The category size variable did not yield a significant main effect. The findings of this study may have direct implications for the positioning of labels on consumer products with varying orientations.”

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