Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

-- Don Norman

 
 

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Jacob Orquin

MA, Ph.D fellow

Picture of Jacob Orquin.
Personal Homepage:
asb.dk/staff.aspx?pid=20256

Current place of employment:
Aarhus School of Business, Aarhus University & UserPilot

Jacob Orquin is employed as a PhD researcher at Department of Marketing and Statistics at Aarhus School of Business, Aarhus University. Jacob is also partner in the Danish user experience and usability company UserPilot. Main interests: usability, user experience, cognition, eye tracking, cognitive semiotics, consumer psychology, visual cognition Contact: Department of Marketing and Statistics, MAPP Haslegårdsvej 10, 8210 Århus V. Tlf.: +45 8648 6884, Fax: +45 8615 3988, Mob.: +45 2217 8621 E-mail: jalo@asb.dk.

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25 Feb 2009: Added
24 Feb 2009: Added

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Page maintainer: The Editorial Team
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Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

-- Don Norman

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!