Jacob Orquin

Author: Jacob Orquin

MA, Ph.D fellow


Jacob Orquin is employed as a PhD researcher at Department of Marketing and Statistics at Aarhus School of Business, Aarhus University. Jacob is also partner in the Danish user experience and usability company UserPilot.

Main interests: usability, user experience, cognition, eye tracking, cognitive semiotics, consumer psychology, visual cognition

Contact: Department of Marketing and Statistics, MAPP
Haslegårdsvej 10, 8210 Šrhus V. Tlf.: +45 8648 6884, Fax: +45 8615 3988, Mob.: +45 2217 8621 E-mail: jalo@asb.dk.