J. Brown

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Publications by J. Brown (bibliography)

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» 2006 «

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Lindgaard, Gitte, Fernandes, Gary, Dudek, Cathy and Brown, J. (2006): Attention web designers: You have 50 milliseconds to make a good first impression. In Behaviour and Information Technology, 25 (2) pp. 115-126

Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. The second study replicated the first, but participants also rated each web page on seven specific design dimensions. Visual appeal was found to be closely related to most of these. Study 3 again replicated the 500 ms condition as well as adding a 50 ms condition using the same stimuli to determine whether the first impression may be interpreted as a 'mere exposure effect' (Zajonc 1980). Throughout, visual appeal ratings were highly correlated from one phase to the next as were the correlations between the 50 ms and 500 ms conditions. Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.

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» 2004 «

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Berleant, D., Miao, J., Arvold, M., Brown, J., DeVries, R., Drucker, T., Elkin, L., Gofron, C. and Lim, K.-H. (2004): Head-tail display: a lightweight approach to query-dependent document display. In: Proceedings of the Fifteenth ACM Conference on Hypertext 2004. pp. 22-23. Available online

The value of showing important, yet separated, parts of a document simultaneously motivates head-tail display. 35% of Web documents tested benefit. A head-tail display provides a query-dependent view of a document using a split window. One subwindow shows the beginning of the document, a particularly important part of many documents. The other subwindow shows the query-relevant document "tail," starting from the first query term occurrence.

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Changes to this page (author)

18 Feb 2010: Enabled abstracts to be shown on J. Brown's author page.
23 Jun 2007: Author was edited
22 Jun 2007: Author was added to the bibliography

Publication statistics

Publication period:2004-2006
Publication count:2
Number of co-authors:11



Productive colleagues

J. Brown's 3 most productive colleagues in number of publications:

Gitte Lindgaard:32
Cathy Dudek:2
Gary Fernandes:2


Collaboration count

Number of publications with 3 favourite co-authors:

T. Drucker:1
L. Elkin:1
C. Gofron:1

 

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Mar 20

Computer programs emerge as the outcome of complex human processes of cognition, communication and negotiation, which serve to establish the meaningful embedding of the computer system in its intended use context.

-- Floyd, 1992, p. 24

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