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Gerald M. Goldhaber

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Publications by Gerald M. Goldhaber (bibliography)

1995

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Goldhaber, Gerald M. and Richetto, Gary M. (1995): The Design and Development of Product Warning Systems. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. .

1989

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Goldhaber, Gerald M. and deTurck, Mark A. (1989): A Developmental Analysis of Warning Signs: The Case of Familiarity and Gender. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. pp. 1019-1023.

“Three NO DIVING signs were placed at one middle and one high school in suburban Buffalo and one middle and one high school served as controls (no signs). A total of 864 students participated in the study. It was found that males were more likely than females to notice the signs, but that males tended to perceive less danger associated with shallow water diving than females. High school males were much more likely than females to dive into the shallow end of their school's pool, especially when the NO DIVING signs were present. In addition, students with a history of diving into the shallow end of their school's pool were much more likely to notice the NO DIVING signs than students who never dove into the shallow end of the pool. Moreover, compared to students who never dove into the shallow end of their school's pool, students with a history of diving into the shallow end of their school's pool tended to perceive less danger and were more likely to dive into the shallow end of the pool again. It appears that warning signs are less effective with high school students than with middle school students.”

1988

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deTurck, Mark A. and Goldhaber, Gerald M. (1988): Consumers' Information Processing Objectives and Effects of Product Warnings. In: Proceedings of the Human Factors Society 32nd Annual Meeting 1988. pp. 445-449.

“Based on human information processing theory it was hypothesized that consumers' information processing objective would influence the amount of time they devoted to examining product labels, their memory for product safety information, and as a result, the likelihood they would comply with safety recommendations. More specifically, it was expected that compared to consumers with an impression-set processing objective, consumers with a memory-set processing objective would: 1) devote more time to examining product labels; 2) recall more safety-related information; and 3) be more likely to comply with safety recommendations. Results provided unequivocal support for the first two hypotheses and only partial support for the third hypotheses.”

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