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ReferencesNavigation arrowAuthorsNavigation arrowGerald L. Lohse

Publication statistics

Pub. period:1990-2001
Pub. count:14
Number of co-authors:10



Co-authors

Number of publications with 3 favourite co-authors:

Peter Spiller:3
Eric J. Johnson:3
Kevin Biolsi:3

 

 

Productive colleagues

Gerald L. Lohse's 3 most productive colleagues in number of publications:

Neff Walker:19
Kevin Biolsi:5
Eric J. Johnson:3
 
 
 
Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

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Gerald L. Lohse

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Publications by Gerald L. Lohse (bibliography)

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2001
 
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Bellman, Steven, Johnson, Eric J. and Lohse, Gerald L. (2001): To Opt-In or Opt-Out? It Depends on the Question. In Communications of the ACM, 44 (2) pp. 25-27.

1999
 
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Lohse, Gerald L. and Spiller, Peter (1999): Internet retail store design: How the user interface influences traffic and sales. In J. Computer-Mediated Communication, 5 (2) .

 
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Bellman, Steven, Lohse, Gerald L. and Johnson, Eric J. (1999): Predictors of Online Buying Behavior. In Communications of the ACM, 42 (12) pp. 32-38.

1998
 
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Lohse, Gerald L. and Spiller, Peter (1998): Quantifying the Effect of User Interface Design Features on Cyberstore Traffic and Sales. In: Karat, Clare-Marie, Lund, Arnold, Coutaz, Joëlle and Karat, John (eds.) Proceedings of the ACM CHI 98 Human Factors in Computing Systems Conference April 18-23, 1998, Los Angeles, California. pp. 211-218.

“Given the resources needed to launch a retail store on the Internet or change an existing online storefront design, it is important to allocate product development resources to interface features that actually improve store traffic and sales. Using a regression model, we predict store traffic and dollar sales as a function of interface design features such as number of links into the store, image sizes, number of products, and store navigation features. By quantifying the benefits of user interface features, we hope to facilitate the process of designing and evaluating alternative storefronts by identifying those features with the greatest impact on traffic and sales.”

© All rights reserved Lohse and Spiller and/or ACM Press

 
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Lohse, Gerald L. and Spiller, Peter (1998): Electronic Shopping. In Communications of the ACM, 41 (7) pp. 81-88.

1997
 
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Lohse, Gerald L. (1997): The Role of Working Memory on Graphical Information Processing. In Behaviour and Information Technology, 16 (6) pp. 297-308.

“This research extends previous graphics research by examining how individual differences in working memory (WM) capacity and changes in graphic design influence graphical information processing. An experiment compared decision accuracy of two graphic decision aids and an unaided group for a task at two levels of complexity. There were no accuracy differences for the low complexity task. At high levels of task complexity, accuracy depended upon WM capacity and how the graphic aid influenced perception. Eye movement data show information processing differences also are contingent upon graphic design features and WM capacity. We postulate that graphs reduce cognitive overhead by shifting some of the cognitive burden to our visual perception system. More efficient graphical perceptual will improve decision performance only if our cognitive resources are capacity constrained and those cognitive resources are used elsewhere in the problem solving process.”

© All rights reserved Lohse and/or Taylor and Francis

 
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Bhushan, Nalini, Rao, A. Ravishankar and Lohse, Gerald L. (1997): The Texture Lexicon: Understanding the Categorization of Visual Texture Terms and Their Relationship to Texture Images. In Cognitive Science, 21 (2) pp. 219-246.

1996
 
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Lohse, Gerald L. and Johnson, Eric J. (1996): A Comparison of Two Process Tracing Methods for Choice Tasks. In: HICSS 1996 1996. pp. 86-97.

1995
 
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Parikh, Satu S. and Lohse, Gerald L. (1995): Electronic Futures Markets versus Floor Trading: Implications for Interface Design. In: Katz, Irvin R., Mack, Robert L., Marks, Linn, Rosson, Mary Beth and Nielsen, Jakob (eds.) Proceedings of the ACM CHI 95 Human Factors in Computing Systems Conference May 7-11, 1995, Denver, Colorado. pp. 296-303.

“The primary concern in designing an interface for an electronic trading system is the impact on market liquidity [9]. Current systems make use of efficient order-execution algorithms but fail to capture elements of the trading floor that contribute to an efficient market [9]. We briefly describe tasks conducted in futures pit trading and current off-hours electronic trading systems. Understanding the tasks helps define key components to an interface for electronic trading. These include visualization of the market and its participants, a trading process which allows active participation and price discovery as well as concurrent interaction among each of the participants.”

© All rights reserved Parikh and Lohse and/or ACM Press

1994
 
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Lohse, Gerald L., Biolsi, Kevin, Walker, Neff and Rueter, Henry H. (1994): A Classification of Visual Representations. In Communications of the ACM, 37 (12) pp. 36-49.

1993
 
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Lohse, Gerald L. (1993): A Cognitive Model for Understanding Graphical Perception. In Human-Computer Interaction, 8 (4) pp. 353-388.

“This article describes a computer program, UCIE (Understanding Cognitive Information Engineering) that simulates graphical perception. UCIE predicts response time to answer a question posed to a graphic display from assumptions about the sequence of eye fixations, short-term memory capacity and duration limits, and the degree of difficulty to acquire information in each glance. An empirical study compared actual performance to UCIE predictions over a range of display types and question types. The results yielded some support for the cognitive model. A zero-parameter model explains 37% of the variance in average reaction times (N = 1,128). However, the zero-parameter model only explains about 10% of the individual variation in reaction times across 28 subjects (N = 15,200). Although this is an important start to understand how we interpret visual displays for meaning, additional research is needed to explain individual differences in performance.”

© All rights reserved Lohse and/or Taylor and Francis

 
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Rao, A. Ravishankar and Lohse, Gerald L. (1993): Towards a Texture Naming System: Identifying Relevant Dimensions in Texture. In: Nielson, Gregory M. and Bergeron, R. Daniel (eds.) Proceedings IEEE Visualization 93 1993. pp. 220-227.

1991
 
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Lohse, Gerald L., Walker, Neff, Biolsi, Kevin and Rueter, Henry (1991): Classifying Graphical Information. In Behaviour and Information Technology, 10 (5) pp. 419-436.

“The research lays the groundwork work or a taxonomy of visual representations by establishing a methodology for determining the kinds of knowledge conveyed by different graphical representations. In the first of two experiments, the basic categories and dimensions of a set of graphics were established using a sorting procedure. Five principal categories emerged: graphs/tables, maps, diagrams, networks, and icons. Furthermore, two principal dimensions characterize these groups: amount of spatial information and amount of cognitive processing effort. The second experiment validated and extended this understanding of the cognitive structure of visual representation. In that experiment, similarity among items was assessed using pairwise similarity judgments. The results confirmed the original categories and revealed distinct differences between subjects who did or did not have graphic arts training.”

© All rights reserved Lohse et al. and/or Taylor and Francis

1990
 
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Lohse, Gerald L., Rueter, Henry H., Biolsi, Kevin and Walker, Neff (1990): Classifying Visual Knowledge Representations: A Foundation for Visualization Research. In: IEEE Visualization 1990 1990. pp. 131-138.

 
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Changes to this page (author)

17 Aug 2009: Modified
17 Aug 2009: Modified
17 Aug 2009: Modified
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25 Jul 2009: Modified
14 Jun 2009: Modified
14 Jun 2009: Modified
12 Jun 2009: Modified
01 Jun 2009: Modified
28 Apr 2003: Added

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Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/gerald_l__lohse.html

Publication statistics

Pub. period:1990-2001
Pub. count:14
Number of co-authors:10



Co-authors

Number of publications with 3 favourite co-authors:

Peter Spiller:3
Eric J. Johnson:3
Kevin Biolsi:3

 

 

Productive colleagues

Gerald L. Lohse's 3 most productive colleagues in number of publications:

Neff Walker:19
Kevin Biolsi:5
Eric J. Johnson:3
 
 
 
Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!

 
 
 
 
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