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Geoff Cook

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Publications by Geoff Cook (bibliography)

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2011
 
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Jansen, Bernard J., Sobel, Kate and Cook, Geoff (2011): Being networked and being engaged: the impact of social networking on ecommerce information behavior. In: Proceedings of the 2011 iConference 2011. pp. 130-136.

Teenagers and young adults born between 1981 and 2000 are a critical demographic group economically and are one of the first demographics presented with an array of Internet social networking services just as their online habits are forming. Based on a survey of 34,514 teen and young adult respondents, the research reported in this paper is a descriptive and inferential analysis of reported ecommerce information behaviors on four social networking sites (Facebook, MySpace, myYearbook, and Twitter). We use k-means clustering analysis to find groups of these users based on their levels of being networked on and being engaged with social networking services. Results show that the majority of this demographic have accounts on multiple social networking sites and specific sites result in different information behaviors. More than 40% engage in three social networking sites and an additional 20% have four social networking accounts. We also found that there are distinct information behavioral differences among eight distinct clusters of users, indicating that companies may need to employ advanced analytical techniques to segment the youth market. We also investigate the motivations for using different social media sites. Findings show that this young demographic has complex ecommerce information behaviors that call for nuanced approaches in advertising, marketing, or other areas of information targeting.

© All rights reserved Jansen et al. and/or ACM Press

2010
 
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Jansen, Bernard J., Sobel, Kate and Cook, Geoff (2010): Gen X and Ys attitudes on using social media platforms for opinion sharing. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems 2010. pp. 3853-3858.

In this paper, we investigate opinion sharing attitudes and behaviors of 13-24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.

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Jansen, Bernard J., Chowdury, Abdur and Cook, Geoff (2010): The ubiquitous and increasingly significant status message. In Interactions, 17 (3) pp. 15-17.

 
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Changes to this page (author)

10 Nov 2012: Modified
16 Jan 2011: Modified
02 Nov 2010: Added

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Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/geoff_cook.html
Jul 30

It's all about one thing: creative problem-solving to get the story out.

-- Robert Greenberg, R/GA, 2006

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!