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Ferdy van Varik

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Publications by Ferdy van Varik (bibliography)

2011

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Oostendorp, Herre van and Varik, Ferdy van (2011): Stimulation of activity in online communities. In: Proceedings of the 2011 Annual European Conference on Cognitive Ergonomics 2011. pp. 163-170.

“Motivation -- Identify the factors that relate to the activity within a community, to derive a framework which can be used to stimulate activity in both new and existing online communities and to test the effectiveness of the framework. Research approach -- The relations between 9 metrics of community success and 26 community properties have been identified in a statistical analysis of 58 online communities. Guidelines derived from this analysis have been applied to a case study. Findings/Design -- 13 factors have been identified. These factors have been incorporated into the Community Activity (CA) framework and 11 guidelines for stimulating online community activity. Application of this framework to an existing online community resulted in more interest in parts of the website and increased actual usage. Research limitations/Implications -- Only (health-based) social communities have been used in the analysis. Generalisation to other kinds of online communities (e.g. technical) may require additional research. Originality/Value -- The research provides an insight as to why communities may fail, by presenting factors that may have a positive or negative effect on member activity. Take away message -- Functionality available within online communities may influence member activity. Place focus on privacy options, notifications and member profiles.”

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