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Felipe Memoria

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Felipe Memoria

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Personal Homepage:
http://www.fmemoria.com.br
Current place of employment:
HUGE

Felipe Memoria was born in Rio de Janeiro, Brazil and has worked with the internet since 1997. Presently, he is a Senior Interaction Designer at HUGE, a strategic design organization based in Brooklyn, NY. Prior to joining HUGE, he worked as a Creative Team Leader at Globo.com, part of Rede Globo, the largest media company in Latin America.

He has a background in Design and holds a Masters Degree in Design with emphasis on Ergonomics, Usability, and HCI from PUC-Rio. Mr. Memoria has published and presented papers in Brazil, England and the USA. He was also an invited speaker for the main events in the country, such as the World Usability Day, the Intercon conference and the Web Design Meeting.

Before moving to NY, he was professor of two post-graduate courses in PUC-Rio: Ergodesign and Interface Evaluation, and Webdesign. In 2006 he made Usability tests and interface evaluation of cellular phones for a large European mobile company. Mr. Memoria was also researcher at CAPES, a federal government agency at the Education Ministry, redesigning the agency's portal with a user-centered methodology involving its accessibilization with a triple-A conformance, testing users with disabilities.

In 2005 he wrote the book Design para a Internet: Projetando a Experiência Perfeita (Design for the Internet: Designing the Perfect Experience), published by Campus/Elsevier and greatly acknowledged.

Mr. Memoria had also written in the fourth-cover for the Brazilian edition of Jakob Nielsen's book Prioritizing Web Usability.

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Publications by Felipe Memoria (bibliography)

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Memoria, Felipe (2005): Design para a Internet: Projetando a Experiência Perfeita. Rio de Janeiro, Brazil, Campus - Elsevier
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“If I am asked: “Felipe, what is your book about?”, the answer would be “It is about main points to think about when designing Internet products”. The book is about the design process in general terms, about Interaction Design and usability tests. They are fundamental issues that deserve full attention. However, it also approaches features that go beyond the design of the “object” and user friendliness. They are the features that matter most for the product, that is, that are capable of providing a pleasant experience, making people feel happy to be using what has been designed. And that is the point I wish to make: It is not simply designing a pretty, functional site to have a successful product. The “concept” of the product is the major idea. It is the experience it provides that matters above anything else. For that to happen, it is necessary to explore the feature that differs most the internet from other media: the great number of people connected.”

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Changes to this page (author)

10 Feb 2010: Enabled abstracts to be shown on Felipe Memoria's author page.
17 Apr 2008: Page was edited

30 Jul 2007: Added a picture of Felipe Memoria
29 Jul 2007: Author was added to the bibliography (approved by an editor)
29 Jul 2007: Book was added to the page (approved by an editor)
29 Jul 2007: Page was edited
28 Jul 2007: Author was added to the bibliography