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Elizabeth Thiry

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Publications by Elizabeth Thiry (bibliography)

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2011
 
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Lee, Seoyeon, Sun, Yuan and Thiry, Elizabeth (2011): Do you believe in love at first sight: effects of media richness via modalities on viewers' overall impressions of online dating profiles. In: Proceedings of the 2011 iConference 2011. pp. 332-339.

This research investigates the relationship between media modalities of personal profile and overall impression in the context of online dating. Drawing from Media Richness Theory [1] and MAIN Model [2], the present study examines how different media modalities of online dating profiles (text only, text and audio, text and video) trigger cognitive heuristics and influence impression formation, memory of profile contents and behavior intention. Participants (N = 266) were exposed to fictitious online dating profiles presented via text-only, text and audio-, text and video modalities. Results indicated the media modalities have significant impacts on generating cognitive heuristics and memory of the profile contents, where gender differences and priming effects play important roles. Only the effects of profile modalities on memory of profile contents were found in our study. The theoretical and practical implications of the findings for understanding the structural relationship among modality, cognitive heuristics, and overall impression are considered. Limitations and future directions are also discussed.

© All rights reserved Lee et al. and/or ACM Press

 
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Jul 24

There is no reason for any individual to have a computer in his home

-- Ken Olson

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!