Publication statistics

Pub. period:2003-2013
Pub. count:19
Number of co-authors:17



Co-authors

Number of publications with 3 favourite co-authors:

Carole Bonanni:5
Milena Head:4
Joe Ilsever:4

 

 

Productive colleagues

Dianne Cyr's 3 most productive colleagues in number of publications:

Thomas Erickson:53
Vanessa Evers:34
Milena Head:8
 
 
 
Jul 10

Visual appearance is one of the most effective variables for quickly differentiating one application from another

-- Bob Baxley, 2003

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!

 
 

Dianne Cyr

Professor

Picture of Dianne Cyr.
Personal Homepage:
http://www.diannecyr.com

Dr. Dianne Cyr is a Professor in the Beedie School of Business at Simon Fraser University in Vancouver. She is the author of 4 books and over 100 research articles, book chapters or proceedings. Dr. Cyr has received numerous awards including Best paper for 2009 in the top ranked MISQ journal. My background is varied and interdisciplinary. Both my Bachelor and Masters degrees are in Psychology, and I worked in clinical psychology for the better part of a decade before returning to university to embark on doctoral studies. The earlier training held me in good stead for my Ph.D. research which was focused on the linkage of strategy and human resource management in international joint ventures. I am currently at Simon Fraser University as a Full Professor with tenure in Management Information Systems. Since 1994 my primary role has been as a university professor, coupled with activities in the business world. I joined Simon Fraser University (SFU) in 1994 as an Adjunct Professor, and carried a very full teaching load (of up to 8 courses in some years), while at the same time conducting research, publishing, and organizing a consulting practice. An opportunity arose for full-time academic employment at the start-up Technical University of British Columbia (TechBC) in 1998. As one of the founding faculty, I was involved in numerous activities to shape the mission, curriculum and structures for TechBC. More specifically, I developed the Management and Technology program until the closure of the university in 2002. At this time, TechBC was merged into SFU, and another academic chapter began. As the President of Global Alliance Management (1993-2004), I provided consulting and training services in the area of joint ventures and strategic alliances to small and mid-sized companies. During this time I made numerous public presentations on the topic of joint ventures or alliances, and developed a program in alliances for the British Columbia Trade Development Corporation. As a Director of Canada Sri Lanka Capital Corporation (1994-2003), I was involved in the development of an agro-industrial joint venture in Sri Lanka.

...
Edit author info
Add publication

Publications by Dianne Cyr (bibliography)

 what's this?
2013

Cyr, Dianne (2013): Emotion and website design. In: Soegaard, Mads and Dam, Rikke Friis (eds.). "The Encyclopedia of Human-Computer Interaction, 2nd Ed.". Aarhus, Denmark: The Interaction Design Foundation. Available online at http://www.interaction-design.org/encyclopedia/emotion_and_website_design.html

2012

Cyr, Dianne (2012). Commentary on 'Visual Aesthetics' by Noam Tractinsky

2010
 
Edit | Del

Cyr, Dianne, Head, Milena and Larios, Hector (2010): Colour appeal in website design within and across cultures: A multi-method evaluation. In International Journal of Human-Computer Studies, 68 (1) pp. 1-21.

Colour has the potential to elicit emotions or behaviors, yet there is little research in which colour treatments in website design are systematically tested. Little is known about how colour affects trust or satisfaction on the part of the viewer. Although the Internet is increasingly global, few systematic studies have been undertaken in which the impact of colour on culturally diverse viewers is investigated in website design. In this research three website colour treatments are tested across three culturally distinct viewer groups for their impact on user trust, satisfaction, and e-loyalty. To gather data, a rich multi-method approach is used including eye-tracking, a survey, and interviews. Results reveal that website colour appeal is a significant determinant for website trust and satisfaction with differences noted across cultures. The findings have practical value for web marketers and interface designers concerning effective colour use in website development.

© All rights reserved Cyr et al. and/or Academic Press

 Cited in the following chapters:

Visual Aesthetics: [/encyclopedia/visual_aesthetics.html]

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2009
 
Edit | Del

Cyr, Dianne, Head, Milena and Ivanov, Alex (2009): Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses. In International Journal of Human-Computer Studies, 67 (10) pp. 850-869.

Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficiency and effectiveness, but augments this model with the inclusion of a cognitive-affective element for trust, and an affective element of enjoyment. More specifically, a model is created to validate the relationship of perceived interactivity (comprised of user control, user connectedness, and responsiveness of the web-poll application) to efficiency, effectiveness, trust and enjoyment, of the website. In turn, efficiency, effectiveness, trust, and enjoyment are tested for their influence on user behavioral intentions for e-loyalty. All relationships in the model are supported. In addition, exploratory evaluation of qualitative comments is conducted to investigate additional insights between the five web-poll treatments in this investigation. The research confirms the complexity of a model in which cognitive, cognitive-affective and affective elements are present, and advances knowledge on the consequences of perceived interactivity. In additional to theoretical advancements, the research has merit for web designers and online marketers regarding how to enhance interactive online web applications.

© All rights reserved Cyr et al. and/or Academic Press

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
 
Edit | Del

Cyr, Dianne, Head, Milena, Larios, Hector and Pan, Bing (2009): Exploring human images in website design: a multi-method approach. In MIS Quarterly, 33 (3) pp. 539-566

Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user. To gain insight into how Internet users perceive human images as one element of website design, a controlled experiment was conducted using a questionnaire, interviews, and eye-tracking methodology. Three conditions of human images were created including human images with facial features, human images without facial features, and a control condition with no human images. It was expected that human images with facial features would induce a user to perceive the website as more appealing, having warmth or social presence, and as more trustworthy. In turn, higher levels of image appeal and perceived social presence were predicted to result in trust. All expected relationships in the model were supported except no direct relationship was found between the human image conditions and trust. Additional analyses revealed subtle differences in the perception of human images across cultures (Canada, Germany, and Japan). While the general impact of human images seems universal across country groups, based on interview data four concepts emerged--aesthetics, symbolism, affective property, and functional property--with participants from each culture focusing on different concepts as applied to website design. Implications for research and practice are discussed.

© All rights reserved Cyr et al. and/or their publisher

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
 
Edit | Del

Lim, Eric T.K. and Cyr, Dianne (2009): Modeling Hedonic Consumption Behaviors in Online Shopping. In: Proceedings for the Eighth Pre-ICIS HCI Research in MIS Workshop HCI/MIS’09 December 14, 2009, Phoenix, USA.

Increasingly, researchers have acknowledged that consumption activities involve hedonic components. Hedonic consumption relates to affective consumer behaviors in that it deals with the emotive and multi-sensory aspects of the consumption experience. Because the online shopping environment is characterized by the existence of an IT-enabled web interface that acts as the focal point of contact between customers and vendors, its design should also embed hedonic elements to create a holistic consumption experience. Drawing on the Expectation Disconfirmation Theory (EDT), this study advances a model that not only delineates hedonic consumer expectations into its constituent dimensions for online shopping but also highlights how these expectations can be best served through properties of aesthetic performance. The model is then empirically verified via an online questionnaire administered to a sample of 84 student participants. Theoretical contributions and pragmatic implications to be gleaned from our proposed model and its subsequent empirical validation are discussed.

© All rights reserved Lim and Cyr and/or their publisher

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2008
 
Edit | Del

Cyr, Dianne (2008): Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty. In Journal of Management Information Systems, 24 (4) pp. 47-72.

Despite rapidly increasing numbers of diverse online shoppers, the relationship of Web site design to trust, satisfaction, and loyalty has not previously been modeled across cultures. In the current investigation, three components of Web site design (information design, navigation design, and visual design) are considered for their impact on trust and satisfaction. In turn, relationships of trust and satisfaction to online loyalty are evaluated. Utilizing data collected from 571 participants in Canada, Germany, and China, various relationships in the research model are tested using partial least squares analysis for each country separately. In addition, the overall model is tested for all countries combined as a control and verification of earlier research findings, although this time with a mixed country sample. All paths in the overall model are confirmed. Differences are determined for separate country samples concerning whether navigation design, visual design, and information design result in trust, satisfaction, and ultimately loyalty-suggesting design characteristics should be a central consideration in Web site design across cultures.

© All rights reserved Cyr and/or M.E. Sharpe, Inc

 Cited in the following chapter:

Visual Aesthetics: [/encyclopedia/visual_aesthetics.html]


 
 
Edit | Del

Cyr, Dianne, Kindra, Gurprit S. and Dash, Satyabhusan (2008): Web site design, trust, satisfaction and e-loyalty: the Indian experience. In Online Information Review, 32 (6) pp. 773-790.

Purpose - With the rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer satisfaction, trust and loyalty towards web sites. The paper aims to focus on web site design, which is expected to influence whether customers revisit an online vendor. Design/methodology/approach - Participants in India evaluated a local and foreign web site of the same online vendor. Surveys and interviews were used to collect the data. Findings - The results indicate significant preference for the local web site in almost all design categories. Further, the local site instilled greater trust, satisfaction and loyalty. Data collected for this study are compared with parallel work conducted using the same procedures in four other countries. Research limitations/implications - The current investigation is relevant for researchers who aim to expand knowledge concerning the impact of web site design related to user trust, satisfaction and loyalty. The work also has implications for web designers or managers who seek to enhance the market attraction and retention of online web sites. Limitations of the study are that both the local and foreign web sites used were Samsung web sites and that only a single task (searching for a cell phone) was used. Originality/value - Few studies have examined web design in relation to user outcomes such as trust, satisfaction and loyalty in international markets.

© All rights reserved Cyr et al. and/or Emerald Group Publishing Limited

 Cited in the following chapter:

Visual Aesthetics: [/encyclopedia/visual_aesthetics.html]


 
 
Edit | Del

Cyr, Dianne (2008): Modelling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyalty. In Journal of Management Information Systems, 24 (4) pp. 47-72

Despite rapidly increasing numbers of diverse online shoppers, the relationship of Web site design to trust, satisfaction, and loyalty has not previously been modeled across cultures. In the current investigation, three components of Web site design (information design, navigation design, and visual design) are considered for their impact on trust and satisfaction. In turn, relationships of trust and satisfaction to online loyalty are evaluated. Utilizing data collected from 571 participants in Canada, Germany, and China, various relationships in the research model are tested using partial least squares analysis for each country separately. In addition, the overall model is tested for all countries combined as a control and verification of earlier research findings, although this time with a mixed country sample. All paths in the overall model are confirmed. Differences are determined for separate country samples concerning whether navigation design, visual design, and information design result in trust, satisfaction, and ultimately loyalty-suggesting design characteristics should be a central consideration in Web site design across cultures.

© All rights reserved Cyr and/or M.E. Sharpe, Inc

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2007
 
Edit | Del

Cyr, Dianne, Hassanein, Khaled, Head, Milena and Ivanov, Alex (2007): The role of social presence in establishing loyalty in e-Service environments. In Interacting with Computers, 19 (1) pp. 43-56.

Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-to-face interactions. Thus, understanding how to create customer loyalty in online environments (e-Loyalty) is a complex process. In this paper a model for e-Loyalty is proposed and used to examine how varied conditions of social presence in a B2C e-Services context influence e-Loyalty and its antecedents of perceived usefulness, trust and enjoyment. This model is examined through an empirical study involving 185 subjects using structural equation modeling techniques. Further analysis is conducted to reveal gender differences concerning hedonic elements in the model on e-Loyalty.

© All rights reserved Cyr et al. and/or Elsevier Science

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2006
 
Edit | Del

Cyr, Dianne, Head, Milena M. and Ivanov, Alex (2006): Design aesthetics leading to m-loyalty in mobile commerce. In Information & Management, 43 (8) pp. 950-963.

Researchers have previously examined the technology acceptance model (TAM) in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our research filled these gaps, and discovered that visual design aesthetics did significantly impact perceived usefulness, ease of use, and enjoyment, all of which ultimately influenced users' loyalty intentions towards a mobile service.

© All rights reserved Cyr et al. and/or Elsevier Science Publishers

 Cited in the following chapters:

Visual Aesthetics: [/encyclopedia/visual_aesthetics.html]

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
 
Edit | Del

Ivanov, Alex, Erickson, Thomas and Cyr, Dianne (2006): Plot-polling: Collaborative Knowledge Visualization for Online Discussions. In: Tenth International Conference on Information Visualization July 5-6, 2006, London, United Kingdom. pp. 205-210

Online communities are extremely popular; yet most of them still rely primarily on text for knowledge creation and communication. This paper describes a graphical Webpoll prototype - a mix of information, knowledge, and social visualization - that has been designed and deployed in an online discussion board on herbal antidepressants. The prototype, hereby named the "plot-poll", allows users to collaboratively construct a sequence of mini histograms that indicate experienced mood change during a ten week period. The pilot study shows that plot-polling is quite effective in engaging low-frequency contributors to participate. More work is required to support these findings, and reveal whether the graphic format is able to provide affective qualities to the user experience.

© All rights reserved Ivanov et al. and/or their publisher

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2005
 
Edit | Del

Cyr, Dianne and Bonanni, Carole (2005): Gender and website design in e-business. In International Journal of Electronic Business, 3 (6) pp. 565-582

Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website satisfaction, and e-loyalty. Results of the research indicate that transaction security was not as large a concern as expected, and perceptions about it did not differ between men and women. Alternately, in support of the research hypotheses, there are significant differences in perceptions of website design and website satisfaction between the genders, but not for e-loyalty.

© All rights reserved Cyr and Bonanni and/or Inderscience Enterprises

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
 
Edit | Del

Cyr, Dianne, Bonanni, Carole, Bowes, John and Ilsever, Joe (2005): Beyond Trust: Website Design Preferences Across Cultures. In Journal of Global Information Management, 13 (4) pp. 25-54

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and Japan, the research considers (1) examining within culture preferences for design elements of a local vs. a foreign Web site and subsequent participant perceptions of trust, satisfaction, and e-loyalty; and (2) comparisons between cultures for design preferences of local and foreign Web sites and subsequent participant perceptions of trust, satisfaction, and e-loyalty. As predicted, similarities were greatest among Americans, Canadians, and Germans, with the Japanese representing a different and unique case. The results are discussed against hypothesized expectations. Implications for future research are outlined.

© All rights reserved Cyr et al. and/or their publisher

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2004
 
Edit | Del

Cyr, Dianne, Bonanni, Carole and Ilsever, Joe (2004): Design and e-loyalty across cultures in electronic commerce. In: Janssen, Marijn, Sol, Henk G. and Wagenaar, René W. (eds.) Proceedings of the 6th International Conference on Electronic Commerce - ICEC 2004 October 25-27, 2004, Delft, The Netherlands. pp. 351-360.

 
Edit | Del

Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne and Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada.

 
Edit | Del

Cyr, Dianne, Ilsever, Joe, Bonanni, Carole and Bowes, John (2004): Website Design and Culture: An Empirical Investigation. In: Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne and Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada. pp. 33-.

 
Edit | Del

Cyr, Dianne and Trevor-Smith, Haizley (2004): Localization of Web Design: A Comparison of German, Japanese, and U.S. Website Characteristics. In JASIST-Journal of the American Society for Information Science and Technology, 55 (13) pp. 1-10

To explore issues of user interface design and experience, including culturally preferred design elements, a study was conducted analyzing sites in Germany, Japan, and the U.S. (30 municipal sites in each country). Design elements considered are use of symbols and graphics, color preferences, site features (links, maps, search functions, page layout), language and content. Significant modal differences were found in each of the listed categories. Outcomes from the study are used to discuss future research directions in the areas of experience design and localization.

© All rights reserved Cyr and Trevor-Smith and/or John Wiley and Sons

 Cited in the following chapter:

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2003
 
Edit | Del

Cyr, Dianne, Bowes, John, Budd, Jim and Ilsever, Joe (2003): Managing E-Loyalty Through Experience Design: Cross-Cultural Perspectives. In: Evers, Vanessa, Röse, Kerstin, Honold, Pia, Coronado, José and Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 213-226.

 
Add publication
Show list on your website
 

Join our community and advance:

Your
Skills

Your
Network

Your
Career

 
 
 
 

Changes to this page (author)

30 Oct 2013: Modified
30 Oct 2013: Modified
25 Aug 2013: Added
24 Aug 2013: Added
22 Aug 2013: Added
22 Aug 2013: Added
22 Aug 2013: Modified
22 Aug 2013: Added
22 Aug 2013: Added
22 Aug 2013: Added
13 Jun 2013: Added
22 Mar 2012: Modified
04 Feb 2012: Modified
23 Jan 2012: Modified
14 Oct 2011: Added
13 Oct 2011: Modified
13 Oct 2011: Modified
13 Oct 2011: Modified
16 Jan 2011: Modified
18 Nov 2010: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
01 Jun 2009: Modified
30 May 2009: Modified
12 May 2008: Added

Page Information

Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/dianne_cyr.html

Publication statistics

Pub. period:2003-2013
Pub. count:19
Number of co-authors:17



Co-authors

Number of publications with 3 favourite co-authors:

Carole Bonanni:5
Milena Head:4
Joe Ilsever:4

 

 

Productive colleagues

Dianne Cyr's 3 most productive colleagues in number of publications:

Thomas Erickson:53
Vanessa Evers:34
Milena Head:8
 
 
 
Jul 10

Visual appearance is one of the most effective variables for quickly differentiating one application from another

-- Bob Baxley, 2003

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!