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ReferencesNavigation arrowAuthorsNavigation arrowDavid M. Cohen
Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

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David M. Cohen

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Publications by David M. Cohen (bibliography)

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1992
 
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Cohen, David M. and Cohen, H. Harvey (1992): The Effects of the Image Factor in Televised Advertising on Consumer Perception. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 626-630.

“A review of the literature suggests that televised commercials display a definite image in presenting their product, and that airing of the commercial will have a predictable effect on consumer perception of the product advertised. The present study involved a questionnaire in which 140 subjects were asked to design a commercial using directed choices for one of four motor vehicle types: a mini-van, a pickup truck, a sports car or a luxury car. The hypothesis was that most subjects would design a commercial that reflected a definite image which would vary amongst vehicle types. Though the results did not support the original hypothesis in all respects, there were patterns of similarity in the responses which led to modification of the hypothesis, that being that image does not dictate the way motor vehicles in the commercials are perceived, but rather it directs the way they are perceived in accordance with viewers' varying needs and desires.”

© All rights reserved Cohen and Cohen and/or Human Factors Society

1991
 
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Cohen, David M. and Cohen, H. Harvey (1991): What's on TV? Effects of Televised Advertising on Consumer Perceptions of Products and Product Safety. In: Proceedings of the Human Factors Society 35th Annual Meeting 1991. pp. 606-607.

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© All rights reserved Cohen and Cohen and/or Human Factors Society

 
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Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

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