David A. Siegel

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Publications by David A. Siegel (bibliography)

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» 2007 «

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Dray, Susan M. and Siegel, David A. (2007): Dealing with the Challenges of Interpreting International User Research. In: Stephanidis, Constantine (ed.) UAHCI 2007 - 4th International Conference on Universal Access in Human-Computer Interaction - Part 1 July 22-27, 2007, Beijing, China. pp. 75-81. Available online

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Siegel, David A. and Dray, Susan M. (2007): Contextual User Research for International Software Design. In: Aykin, Nuray M. (ed.) UI-HCII 2007 - Second International Conference on Usability and Internationalization - Part II July 22-27, 2007, Beijing, China. pp. 266-273. Available online

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Dray, Susan M. and Siegel, David A. (2007): Understanding Users In Context: An In-Depth Introduction to Fieldwork for User Centered Design. In: Baranauskas, Maria Cecília Calani, Palanque, Philippe A., Abascal, Julio and Barbosa, Simone Diniz Junqueira (eds.) DEGAS 2007 - Proceedings of the 1st International Workshop on Design and Evaluation of e-Government Applications and Services September 11th, 2007, Rio de Janeiro, Brazil. pp. 712-713. Available online

» 2006 «

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Siegel, David A., Reid, Bill and Dray, Susan M. (2006): IT security: protecting organizations in spite of themselves. In Interactions, 13 (3) pp. 20-27

» 2005 «

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Siegel, David A. and Dray, Susan M. (2005): Avoiding the next schism: ethnography and usability. In Interactions, 12 (2) pp. 58-61

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Dray, Susan M., Karat, Clare-Marie, Rosenberg, Daniel, Siegel, David A. and Wixon, Dennis (2005): Is ROI an effective approach for persuading decision-makers of the value of user-centered design?. In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems 2005. pp. 1168-1169. Available online

This panel examines the utility and effectiveness of various ways of making the business case for user-centered design (UCD). Most of the discussion in our field has assumed that measuring and demonstrating ROI for usability is the key to this effort. However, experience shows that the most brilliant ROI analysis may not win the day in the real world of business. Our panelists range from people who claim that ROI is an important persuasive tool as long as the communication about ROI is happening within a healthy business relationship, to people who claim that a focus on ROI can actually be destructive. We also explore the idea that there are important business contexts where ROI simply does not fit. Through the presentations by the panelists and through discussion of a business case scenario, we explore some alternatives to ROI in making the business case for user-centered design.

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» 2004 «

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Dray, Susan M. and Siegel, David A. (2004): Remote possibilities?: international usability testing at a distance. In Interactions, 11 (2) pp. 10-17

» 2003 «

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Siegel, David A. (2003): The business case for user-centered design: increasing your power of persuasion. In Interactions, 10 (3) pp. 30-36

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Siegel, David A. and Dray, Susan M. (2003): Living on the edges: user-centered design and the dynamics of specialization in organizations. In Interactions, 10 (5) pp. 18-27

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Dray, Susan M. and Siegel, David A. (2003): Addressing the Digital Divide through User-Centered Design. In: Evers, Vanessa, Röse, Kerstin, Honold, Pia, Coronado, José and Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 177-188.

» 2002 «

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Dray, Susan M., Siegel, David A., Feldman, E. and Potenza, M. (2002): Why do version 1.0 and not release it?: Conducting field trials of the tablet PC. In Interactions, 9 (2) pp. 11-16

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Siegel, David A. and Rouchka, Tracy (2002): Demo-driven design or design-driven demos: vaporware, demos, and prototypes. In Interactions, 9 (4) pp. 25-30

» 2001 «

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Dray, Susan M. and Siegel, David A. (2001): The past recaptured: in search of lost paradigms. In Behaviour and Information Technology, 20 (5) pp. 315-321

In the mid 1980s, a cluster of HF professionals described a new paradigm in which technology would be designed for a better fit not just with individual users but also with organizational systems and dynamics. The term 'Macroergonomics' took hold to describe this broadening of perspective. This concept was a manifestation of the holistic design philosophy and values of the user-centred design (UCD) paradigm, but tended to place more emphasis on how technology fit into organizational systems than on either design or on individual use of technology. While the benefits in the quality of work life that were expected to result from paying more attention to how organizations managed technology and technological change were many, the track record has been disappointing. The promotion of a focus on the organizational context of technology did not lead directly to practical application or make companies more humane for either their workers or for external customers. Today, however, with the maturation and broadening application of user-centred design approaches, the time is ripe to apply them to the design of information systems within companies as vigorously as they are being applied to products and systems intended for consumers.

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Siegel, David A. (2001): Business: New kid on the block: marketing organizations and interaction design. In Interactions, 8 (2) pp. 19-23

» 1999 «

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Dray, Susan M. and Siegel, David A. (1999): Business: penny-wise, pound-wise: making smart trade-offs in planning usability studies. In Interactions, 6 (3) pp. 25-30

» 1998 «

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Dray, Susan M. and Siegel, David A. (1998): Business: User-Centered Design and the "Vision Thing". In Interactions, 5 (2) pp. 16-20

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Changes to this page (author)

13 Feb 2010: Enabled abstracts to be shown on David A. Siegel's author page.
25 Jul 2009: Author was edited
04 Jun 2009: Author was edited
04 Jun 2009: Author was edited
01 Jun 2009: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
28 Apr 2003: Added the author to the bibliography
28 Apr 2003: Added the author to the bibliography
28 Apr 2003: Added the author to the bibliography

Publication statistics

Publication period:1998-2007
Publication count:16
Number of co-authors:8



Productive colleagues

David A. Siegel's 3 most productive colleagues in number of publications:

Susan M. Dray:41
Clare-Marie Karat:33
Dennis Wixon:32


Collaboration count

Number of publications with 3 favourite co-authors:

Susan M. Dray:13
Daniel Rosenberg:1
Dennis Wixon:1

 

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Mar 21

Software design is the act of determining the user's experience with a piece of software. It has nothing to do with how the code works inside, or how big or small the code is. The designer's task is to specify completely and unambiguously the user's whole experience.

-- David Liddle, From Bringing Design to Software, edited by Terry Winograd, 1996

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