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ReferencesNavigation arrowAuthorsNavigation arrowDavid A. Dietrich
Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

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David A. Dietrich

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Publications by David A. Dietrich (bibliography)

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1995
 
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Wogalter, Michael S. and Dietrich, David A. (1995): Enhancing Label Readability for Over-the-Counter Pharmaceuticals by Elderly Consumers. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. pp. 143-147.

“The most common information source for over-the-counter (OTC) pharmaceuticals is the container label. Most OTC labels contain so much text that the print must be substantially reduced in size to fit the available surface area. As a consequence, people with vision problems, such as the elderly, have difficulty reading the print. Some OTC drugs are being marketed in containers with easy-open caps to facilitate access (but at the same time, reduce child resistance). The increased surface area afforded by the cap design could be used to enhance the labeling. An experiment compared elders' (mean age of 75) evaluations to different label variants. Experimental bottles contained additional labeling attached to the cap that reiterated and extended some of the most important warnings and instructions. The additional labeling of the experimental bottles had print that was larger than the existing back label, and among them, differed in background color. These bottles were compared to two control conditions (one with the original store-bought label and one with the back and side labels removed). Participants ranked the containers on six dimensions (e.g., noticeability of the label, willingness to read the label, willingness to purchase the product). Results showed that the participants preferred the bottles with the additional cap labeling and most preferred the one with the distinctive fluorescent green color. Implications of these results are discussed.”

© All rights reserved Wogalter and Dietrich and/or Human Factors Society

 
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Jun 19

“ ... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested. ”

-- Steve Krug, Don't Make Me Think, p. 136

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!

 
 
 
 
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