Daniel Rosenberg

Personal Homepage:
sapdesignguild.org/community/book_people/people_archive.asp#dan_rosenberg

Current place of employment:
SAP

Daniel Rosenberg is a Senior Vice President at SAP, the largest Enterprise Applications Software company in the world. In this capacity he directs user experience design and usability activities across all SAP product lines. His team is also responsible for UCD methodology definition, corporate UI standards and Accessibility. Prior to joining SAP he was Vice President of R&D for UI Design at Oracle Corporation. Previous corporate positions include the role of User Interface Architect for Borland International and Ashton-Tate. While at Borland, he designed the first Windows GUI for Borland C++, as well as many other early innovative product user interfaces for personal computers.

He has authored or co-authored many well known publications in the HCI field, including "Human Factors in Product Design" (Elsevier 1991), as well as chapters in the original "Handbook of Human Computer Interaction" (Elsevier 1988), "Coordinating User Interfaces for Consistency" (Academic Press 1989) and "Usability in Practice" (Academic Press 1994). He is also one of the founding editors of ACM's NetWorker magazine, a publication that focuses on how the Internet has changed the nature of work.

Publications by Daniel Rosenberg (bibliography)

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» 2007 «

Rosenberg, Daniel (2007): Introducing the 360° view of UX management. In Interactions, 14 (3) pp. 22-24

» 2006 «

Rosenberg, Daniel (2006): Revisiting tangible speculation: 20 years of UI prototyping. In Interactions, 13 (1) pp. 31-32

» 2005 «

Dray, Susan M., Karat, Clare-Marie, Rosenberg, Daniel, Siegel, David A. and Wixon, Dennis (2005): Is ROI an effective approach for persuading decision-makers of the value of user-centered design?. In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems 2005. pp. 1168-1169. Available online

» 2004 «

Rosenberg, Daniel (2004): The myths of usability ROI. In Interactions, 11 (5) pp. 22-29

Changes to this page (author)

18 Mar 2010: Added a picture of Daniel Rosenberg
18 Mar 2010: Page was edited