Publication statistics

Pub. period:1989-1991
Pub. count:4
Number of co-authors:5



Co-authors

Number of publications with 3 favourite co-authors:

Vitaly Dubrovsky:3
Sara Kiesler:2
Sivayya Kolla:1

 

 

Productive colleagues

Beheruz N. Sethna's 3 most productive colleagues in number of publications:

Sara Kiesler:59
Vitaly Dubrovsky:6
Vitaly J. Dubrovsk..:4
 
 
 
Jun 18

Computer programs emerge as the outcome of complex human processes of cognition, communication and negotiation, which serve to establish the meaningful embedding of the computer system in its intended use context.

-- Floyd, 1992, p. 24

 
 

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Beheruz N. Sethna

Personal Homepage:
http://www.westga.edu/about/pres/

Current place of employment:
The University of West Georgia

Beheruz N. Sethna is President and CEO of The University of West Georgia, and Professor of Business Administration. He teaches undergraduate, lower-division students.

University characteristics: Approximately 10,200 students, 360 faculty, 22 percent graduate enrollment, nationally-accredited programs, national championship Debate team, nationally-recognized Honors College, a total budget of over $100 million, 111 programs of study, including 59 at the Bachelors level, 51 at the Masters and Specialist levels, and one Doctoral program.

The first person from any ethnic minority to become President of a predominantly white or racially-integrated University or College in Georgia.

Also, the first known person of Indian origin ever to become President of a University anywhere in the United States.

Education

• Ph.D. in Business, Columbia University, New York, NY -- 1976 • Master of Philosophy, Columbia University, New York, NY --1975 • M.B.A., I.I.M., Ahmedabad -- 1973 • Bach. in Elect. Engg., I.I.T., Bombay --1971 • Advanced M.I.S. Institute, Indiana University, Bloomington, IN --1986 • Institute for Educational Management, Harvard University, Cambridge, MA -- 1991

Experience

In 1999-2000, served in an interim capacity as Senior Vice Chancellor of the University System of Georgia, with responsibility for Academic Affairs, Student Affairs, Policy & Planning, and Instructional and Informational Technology for the University System, which includes Georgia Tech, Georgia State, the University of Georgia, the Medical College of Georgia, 15 Regional and State Universities, and 15 two-year colleges. Made significant permanent contributions during this tenure.

Also served as 2000-2001 President of the Georgia Association of Colleges -- an association of Presidents of all 58 public and private universities and colleges in the State of Georgia.

Prior Academic Experience

1989-1994: Interim Executive Vice President for Academic and Student Affairs of Lamar University in Beaumont, Texas (comprehensive university with over 9,000 students and more than 300 faculty, with bachelors, masters, and doctoral programs). Prior to that, Dean of the College of Business at Lamar. In both positions, also held a tenured and named professorship. 1976-1989: Professor (tenured) and Chairman of the Department of Marketing and M.I.S. at Clarkson University in Potsdam, New York; previously Director of Graduate Programs.

Prior experience at a senior level in multinational companies such as Lever Brothers and Richardson-Vicks, now Procter and Gamble, and in Clarion-McCann Advertising.

Many national and international honors. Recipient of a Fulbright senior scholarship awarded by the United States Information Agency, for teaching and research overseas.

Unique distinction of national honors for instructional innovation by the Decision Sciences Institute for six consecutive years in Marketing, Product Management, Management Information Systems, Decision Support Systems, CAD/CAM/Computer-Integrated Manufacturing, and Communications Across the Curriculum. Recently received recognition for the seventh time for a Marketing course in the same national competition after a 15-year hiatus. Author of more than 50 scholarly papers and a book, Research Methods in Marketing and Management. Top-rated teacher in undergraduate, graduate, and executive courses. Research Areas: Marketing and Business; Information Systems; Gifted Education - started the Advanced Academy of Georgia; helped with the start of the Texas Academy for Leadership in the Humanities; worked with the Clarkson School.

External Recognition Since 1999

• Named Honors Professor of the Year by the Student Honors Council - 1999 • Named Carroll County Citizen of the Year by the Chamber of Commerce - 1999 • Named Honorary Alumnus of the University of West Georgia - 1999 • Named Distinguished Alumnus of the Indian Institute of Technology - 2000 • Presented a Resolution of Commendation from the Board of Regents of the University System of Georgia - 2000 • Along with UWG, Named #1 Mover, Shaker, & Newsmaker in Carroll County - 2002 • Named among 100 Most Influential Georgians - 2003 • Course instructor and research advisor for student team that won the #1 research prize in the country at the National Social Sciences Association Meeting - 2003 • Presented a Resolution of Commendation by the Senate of the State of Georgia - 2003 • Honored by the Decision Sciences Institute for one the three most innovative course submissions in the entire United States - 2004

Active in the community

Rotarian with perfect attendance for more than 21 years (since March 10, 1983), Paul Harris Fellow, former Board member, chaired several important committees such as Polio-Plus-Education and International Affairs. Boy Scouts of America: Executive Board of the Atlanta Area Council, previously District Board member, cub scout committee chairman, scoutmaster, and girl scout leader. Previously, Leadership Beaumont, P.T.A. President, Member on City panels and Mayor's task forces. Serves on several Boards, including the Georgia Chamber of Commerce and the Regional Advisory Council.

Relations with the media

Over 200 regional, national, and international media appearances, on television, radio, and in the press. These include the CBS Early Show with Bryant Gumbel and CNN's American Stories.

Family

Married more than 30 years to Madhavi Sethna, who has three Masters degrees (also currently in her second year of a doctoral program at UWG), national and university teaching awards, and is a faculty member and Program Lead for Southern Polytechnic State University's Bachelor of Information Technology Program at Floyd College. Children: Anita (graduate of Georgia Tech and Emory Medical School, and currently a first-year resident at Emory) and Shaun (Georgia Tech graduate; Kent Scholar at Columbia Law School).

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Publications by Beheruz N. Sethna (bibliography)

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1991
 
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Dubrovsky, Vitaly J., Kiesler, Sara and Sethna, Beheruz N. (1991): The Equalization Phenomenon: Status Effects in Computer-Mediated and Face-to-Face Decision-Making Groups. In Human-Computer Interaction, 6 (2) pp. 119-146.

New computer-based communications technologies make possible new or expanded forms of group work. Although earlier researchers suggest that scant social information in these technologies might cause status equalization in groups, no experimental test of this phenomenon has been made. In a laboratory experiment, we compared face-to-face communication with electronic mail in decision-making groups whose members differed in social status. We examined status in two ways: by varying the external status of group members, and by varying the decision task to manipulate expertise. When the groups made decisions in face-to-face meetings, the high-status member dominated discussions with the three low-status members. Also, the high-status member more often was a "first advocate" in the face-to-face discussions, and first advocates were more influential than advocates. These status inequalities in face-to-face decision making were pronounced just when the high-status member's expertise was relevant to the decision task. When the same groups made comparable decisions using electronic mail, status and expertise inequalities in participation were reduced. A striking and unexpected result was that "first" advocacy was shared by high- and low-status members in discussions using electronic mail. This behavior resulted in increased equality of influence across status and expertise. We discuss the implications of these results for research and for design of new communication technologies.

© All rights reserved Dubrovsky et al. and/or Taylor and Francis

 
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Dubrovsky, Vitaly, Kolla, Sivayya and Sethna, Beheruz N. (1991): Effects of Status on Group Decision Making: Ad Hoc versus Real Groups. In: Proceedings of the Human Factors Society 35th Annual Meeting 1991. pp. 969-973.

1990
 
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Dubrovsky, Vitaly, Kiesler, Sara and Sethna, Beheruz N. (1990): Expected and Unexpected Effects of Computer Media on Group Decision Making. In ACM SIGCHI Bulletin, 21 (3) pp. 18-20.

1989
 
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Dubrovsky, Vitaly, Kolla, Siva and Sethna, Beheruz N. (1989): Cross-Cultural Comparison of Status Effects on Group Decision Making. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. pp. 846-850.

The purpose of this study was a comparison of influence of formal status on group decision making for two cultures, the United States and India. Two identical experiments were conducted on American and Indian subjects. In both samples 36 male and female students, 12 graduate MBA and 24 freshmen or sophomores were randomly assigned to 12 groups of three in such a way that each group comprised of one graduate and two undergraduate members. Graduate students and undergraduates respectively represented high and low "specific" statuses, while male and female students respectively represented high and low "diffuse": statuses. Prior to group discussions, the participants introduced themselves to the group by stating, among other things, their academic status. Two standard "choice-dilemma" problems were discussed by each group with the order of the problems randomly counterbalanced. The experimental procedure followed the "risky shift" paradigm. Analysis of variance revealed that educational status had significant effects for both samples: graduate students "complied" and were persuaded less and were perceived as more competent-influential than undergraduates. However, there was a substantial difference between the Indian and the U.S. samples in the status effects of gender: gender had significant main status effects on "compliance", persuasion, and perceived competence-influence only for the Indian sample. These findings are consistent with our understanding of relatively more status-conscious and male-dominated society in India than in U.S.A.

© All rights reserved Dubrovsky et al. and/or Human Factors Society

 
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URL: http://www.interaction-design.org/references/authors/beheruz_n__sethna.html

Publication statistics

Pub. period:1989-1991
Pub. count:4
Number of co-authors:5



Co-authors

Number of publications with 3 favourite co-authors:

Vitaly Dubrovsky:3
Sara Kiesler:2
Sivayya Kolla:1

 

 

Productive colleagues

Beheruz N. Sethna's 3 most productive colleagues in number of publications:

Sara Kiesler:59
Vitaly Dubrovsky:6
Vitaly J. Dubrovsk..:4
 
 
 
Jun 18

Computer programs emerge as the outcome of complex human processes of cognition, communication and negotiation, which serve to establish the meaningful embedding of the computer system in its intended use context.

-- Floyd, 1992, p. 24

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!