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Amy J. Hammond

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Publications by Amy J. Hammond (bibliography)

1995

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Hammond, Amy J. (1995): Adult Notions of Adults' and Children's Perceptions of Consumer Product Risk. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. pp. 321-325.

“An experiment was performed to examine adults' perceptions of other adults' and children's perceptions of risk. The differences in how adults assess risk to themselves, to other adults, and to children based on their own perceptions and on the perceptions they believe the "others" will hold for themselves were explored. Results found that adult subjects do judge risk as greater for others than for themselves, particularly for young children. A "superiority bias" was found, such that products were assessed to be more risky for others than others would assess for themselves. Implications of a discrepancy between the perceptions adults assign to children and the perceptions of children themselves is discussed.”

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Barlow, Cassie B. and Hammond, Amy J. (1995): Decision Making Processes in Risky and Nonrisky Consumer Product Selection. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. pp. 356-360.

“Decision making in the domain of risk has traditionally been studied by examining gambling behavior. The control of outcome probabilities obtained in these paradigms masks much of the subjective nature of everyday risk decision choices, such as product selection and information search patterns. A study was undertaken to examine decision making processes in Risky and NonRisky consumer product decision tasks. Subjects completed two Information Display Board (IDB) decision tasks, one selecting a Risky consumer product (oral contraceptive) and one selecting a NonRisky consumer product (toothpaste). The results supported the hypotheses that consumers view the decisions to purchase risky and non-risky products differently and use different patterns of information acquisition in making decisions in the selection of these products. Few anticipated differences were found between Experienced and NonExperienced users of oral contraceptives in information acquisition. Implications for health care professionals providing oral contraceptive information to patients are discussed.”

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