It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
-- Steve Jobs, 1998
The following articles are from "Astronomy Education Review":
Raddick, M. Jordan, Bracey, Georgia, Gay, Pamela L., Lintott, Chris J., Murray, Phil, Schawinski, Kevin, Szalay, Alexander S. and vandenBerg, Jan (2010): Galaxy Zoo: Exploring the Motivations of Citizen Science Volunteers. In Astronomy Education Review, 9 (1) .
© All rights reserved Raddick et al. and/or The American Astronomical Society
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
-- Steve Jobs, 1998