The Lift conferences are a series of events built around a community of pioneers who get together in Europe and Asia to explore the social implications of new technologies. Each event is a chance to turn innovation into opportunities by anticipating the major shifts ahead, and meet the people who drive them.
Lift is one of Europe's leading technology and innovation events exploring the business and social implications of digital technologies. Its unique format allows for a rich experience where participants mingle in a dynamic and informal environment. Together they share, connect and create new opportunities. Every year Lift welcomes over 1,000 participants from 30 countries, including 70 journalists and bloggers
Lift is about discovering new trends and turning them into opportunities. It is a memorable three-day event packed with inspirational talks, interactive workshops and fun networking activities.
Lift is listed as one of TechCrunch's best annual tech startup events of 2013 in Europe.
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Not even the nascent state of the Web can excuse the amateurish lack of usability of today's eCommerce initiatives. The sites we evaluated demonstrated a fundamental failure to incorporate decades-old principles of software design. But as the novelty of doing business on the Web gives way to demands for basic quality, companies will have to get serious about user experience.
-- Sonderegger, Forrester Research, December 1999
Read the fascinating history of Wearable Computing, told by its father, Steve Mann
Read Steve's chapter !
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